5 min. SEO optimization checklist is a detailed plan of step-by-step promotion of a website. Designed for people who create content for blogs, offer pages of categories and products. The site can be about anything, for example, it can be used to promote a real estate website. Using it, you will never forget about the most important elements of optimization step by step. After all, the structuring of work and system actions have long proved increased efficiency.
The stages of SEO optimization and website promotion include: technical optimization, keyword analysis and semantic core collection, internal and external site optimization. The tools for performing all the steps may differ, but eventually the site should reach the TOP of the search results.
First of all, it is necessary to carry out technical optimization of pages of the site.
Technical optimization of the site includes several important steps:
1. A new resource requires a well-designed structure.
2. If you want all web pages and files to be indexed in search engines, you probably won’t need the robots.txt file. On the contrary, if there is information that should be ignored by search engines, robots.txt is called to help.
Blocking content is required when you have hundreds or thousands of files that are not valuable in themselves and clutter the output.
3. There are 2 reasons to go to HTTPS: better rating and greater security. Increases the level of security to a site that encrypts information sent through forms, including registration forms by e-mail.
Since security is considered a top priority for Google, its developers added HTTPS as the preferred ranking factor in 2014. Today, this online resource sorting feature is officially the resource security standard.
Many website owners report a significant increase in visibility and potential clients after switching to HTTPS.
4. Site speed is important for SEO. Slow Internet sites reduce the rating and negatively affect users. The most acceptable way to optimize the speed of an online resource is to run a free test to improve it. If you do not know how to fix the problems that appear in the results of your test, the best way out is to support a professional developer.
5. Google Search Console (GSC) will help to detect problems with the convenience of your website for mobile devices. GSC will report if it turns out that the text is too small or the interactive elements are too close together, or if there are any problems with loading pages.
6. Multimedia elements make up most of the site’s size. If you run a resource with a huge number of pictures and pictures, the discrepancy between the photos and components will be quite strong. Thus, proper image rationalization is fundamental to the proper functioning of a website.
7. Make sure that there are no duplicate versions of the Internet site indexed by search engines.
Technical site optimization is an important stage in SEO, without which there can be no quality promotion in search engines.
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Website analysis for keywords. Write down synonyms related to topics. Check the number of queries to search, as well as the competitiveness.
Find out what type of content appears in the target keywords. Add this word combination to the URL.
Apply it once at the beginning of the content web page (preferably in the first 50-100 words).
Search engines pay more attention to the keys that are visible on the page (for example, in the content that is visible after downloading).
For the record, from the point of view of SEO meta-tag header - the most important place to place the keyword.
Write a title tag based on keys and clicks. The best way to do this is to think about what you would like to click on if you are looking for a target keyword.
A higher click rating (CTR) can improve your performance.
Use the key in the H1 header and the H2 header. This emphasizes that the page is focused on a specific keyword and a specific topic.
Refer to keywords in image file names and alternative text (alt attribute).
Google uses images so visitors can understand the content. And descriptive file names and replacement text help them understand what your online page is about. Remember, you can not use a hyphen instead of space.
1. Addresses should not contain spaces and diacritics. Use hyphens instead of spaces. Try to keep the URL short. If you are using CMS, you can consider forming a URL containing the category in which the messages or products are located.
2. Maximum rationalization of all graphical information should be achieved. Users are unlikely to be interested in the difference in quality - it is more important for them to satisfy the speed of downloading an online resource.
3. Finally, it is necessary to check all references to the value to the audience and relevance, i.e. the degree of its satisfaction with your Internet product.
Where to start SEO optimization and what steps to take? We are ready to make a checklist and improve your website inexpensively and qualitatively. Specialists from Studio Webmaster are waiting for you!
