How to create an effective banner?
In principle, this is not difficult. Yet creating clear, compelling banner ads at the best price requires professional expertise. There are a few basic rules to follow. They will allow Internet users to become interested in your banner and will not give them the opportunity to perceive it as a hindrance.
The web banner must graphically correspond to the page it links to. And to match the visual design of the brand - so that the colors, slogans and fonts will not leave anyone indifferent. As for the graphic design itself, it should not strongly resemble the classic advertising. Sometimes the success lies in the fact that the image does not look quite typical.
Keep it simple. A riot of colors and a very dynamic animation often annoy the Internet audience, and they have a negative attitude towards such advertising from the very start. At times, it's helpful to design internet banner ads that are graphically muted, with clear, legible slogans and a clear call to action. It makes sense to display the banner title in the same way.
And yes, there should be emphasis on the call to action. The effectiveness of a banner is determined by its click-through rate. Therefore, it is important to encourage users to take specific actions. The dynamics are always captivating. We will place a slogan in its content, and this will induce the online user to do what the owner of the commercial resource needs.
The interactivity of the banner on the website will surely attract the attention of web users. It is best to choose an original animation or try to entertain the visitors with an interesting game.
Pay attention to the content, not just the form. A good proposal must be combined with a positiveness. If you want to effectively promote yourself, positive emotions in the content of your banners will always help you with this. However, do it in a clear and understandable way, without unnecessary metaphors.
Be careful where to place your banner as an advertisement at a normal price. Check who are the visitors and regulars of the page you want to put it on. After this step, feel free to order the appropriate service from Studio Webmaster, taking into account their interests and audience requirements. In turn, we will readily help you analyze the results of tracking clicks on websites and find out what attracts the most attention of resource users. Also remember that large banner ads are clicked much more often than small ones. The first option is easier for netizens to remember.