A website redesign is a set of measures intended to modernize, update and adapt the site to modern standards. Website redesign involves working with the design, the content and the functionality.
Technological progress is a process that is constantly moving, and if you want to keep up with the competition and constantly grow your income, you need to adapt. This is why a redesign is needed, because this does not mean visual changes, these are changes at the level of functionality and convenience, tailored for the modern user. As a rule, website redesign should be done at least once every 5 years. This is exactly the period in which the previous design usually becomes obsolete. If you have not updated your site in more than 5 years, you absolutely definitely need to order a website redesign in order to bypass your competitors and strengthen your position in the market.
Outdated design: if at the moment, you have not changed the design for five years or more, you definitely need to seek such service.
A decrease in the number of sales is recorded: if sales have been falling for a long enough time, it is likely that the reason for this is the incorrect operation of your site and, in general, its poor usability. In this case, it is advisable to apply the redesign in conjunction with other methods, such as SEO-promotion.
Level lower than competitors: constant analysis of competitors is a very useful thing. If you notice that the competitors have become more modern and stylish, then it is definitely time to follow their example and, of course, bypass them.
If you are going to change the name, logo or update your corporate identity: in this case, this is the most natural and logical decision.
Expanding the company: when a business card-site is not enough for you, but you need, for example, an online store.
Website redesign is a complex service that can include a lot of work. It all depends on the wishes of the client and the specific goal that needs to be achieved. In any case, the redesign includes:
Redesign is a painstaking process that takes time, since users usually react quite negatively to radical changes. Instead of overwhelming them, it is better to make it gradual, making small changes. For example, to begin with, you can limit yourself to adding filters or adding a new section, banner or button. And most importantly, you need to constantly monitor user behavior to ensure that the changes are appropriate.
The redesign is a gradual process that does not tolerate sudden movements
Before you change something, you need to make sure that it is really necessary, especially regarding visual design. Updating and following modern trends is certainly good, but it is important to know what exactly needs to change. To do this, it is important to analyze the user behavior, namely to track which pages are visited more, where more clicks are recorded, and which parts of the pages are completely passive. Thus, you can understand what is important to leave as it is, and what is desirable to change. It is also advisable to follow the user's path to understand how best to customize the navigation.
We select the best sites and carefully "disassemble" them in order to identify which functional solutions work best. It can be any special features, filters, blocks, buttons, etc.
At the same stage, it is necessary to decide on the color scheme and style. Too radical changes are undesirable, sometimes it is enough just to "refresh" the colors a little.
Having selected and thought over all the necessary changes and additions, we proceed to create a prototype. This is necessary for a better understanding of the composition of pages, that is, the location of all elements, blocks, buttons, and more. This mainly simplifies the workflow and saves time on clarification with the designer. A prototype is a kind of a sketch, and creating a sketch is exactly the stage in which ideas are worked out.
Work with content should be carried out regularly, be it changes or additions. Content should always meet the user's request, be useful and attractive.
Outdated, incorrect information is one of the main reasons for the deterioration of behavioral factors. And this is another reason why a website redesign is so necessary.
Testing is an integral part of any process that includes certain changes. It is especially important to consider how they will be reflected in terms of SEO factors. If you skip this stage, it is likely that you will not only get stuck, but even lose some positions altogether. Instead of increasing potential customers or users, you risk losing them altogether.
In the course of work on redesign, implementation of innovations and other changes, some technical failures are possible. They must be eliminated in time.
Redesign is a tricky process in and of itself, but if you want to get the most out of your site, you need to approach it from an SEO standpoint. This approach mainly allows you to prevent many mistakes and possible troubles at the very beginning. To do this, it is imperative to do the following:
In conclusion, I would like to remind you that such services require professional skills, experience and dexterity. If you want quality work done and satisfying results, contact the specialists. Studio Webmaster performs website redesign of any complexity, and the prices will definitely please you. Our team will turn your website into a role model for your competitors and will bring you the profit you desire.