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Website redesign in Moldova

A website redesign is a set of measures intended to modernize, update and adapt the site to modern standards. Website redesign involves working with the design, the content and the functionality.

Technological progress is a process that is constantly moving, and if you want to keep up with the competition and respond to changing customer needs, you need to adapt. This is why a redesign is needed, because this does not mean visual changes, these are changes at the level of functionality and convenience, tailored for the modern user. There is no fixed interval that makes a redesign necessary. Review the website when navigation, mobile layouts, brand presentation or important user journeys no longer meet your needs. Evidence from user feedback, enquiry flows and technical checks helps decide whether targeted changes are enough or a broader redesign is justified.

When is a redesign necessary?

Outdated design: review readability, navigation and mobile layouts when they make essential tasks difficult. The age of the design alone does not determine whether a replacement is needed.

A decrease in the number of sales is recorded: investigate traffic sources, demand, the offer and enquiry handling alongside website usability. A redesign is justified when the evidence identifies interface or navigation problems; falling sales alone do not establish the cause.

Level lower than competitors: constant analysis of competitors is a very useful thing. Compare how easily customers can find information and complete tasks. Adopt changes that solve a problem for your audience, rather than copying another website simply because its appearance is newer.

If you are going to change the name, logo or update your corporate identity: in this case, this is the most natural and logical decision.

Expanding the company: when a business card-site is not enough for you, but you need, for example, an online store.

What does the redesign service consist of?

Website redesign is a complex service that can include a lot of work. It all depends on the wishes of the client and the specific goal that needs to be achieved. In any case, the redesign includes:

Logo redesign: in case of global changes in the company or partnership agreement and subsequent merging of 2 companies; also, you can order a logo redesign if you simply think the old one is outdated.
Change in the visual design - color, font, style: in fact, not all sites need a sharp change in the visual component, sometimes it can, on the contrary, worsen the situation. But, nevertheless, if your site looks outdated, old and lags far behind your competitors, you need to do at least a "aesthetic repair".
Working with content - adding, changing: the content plays a rather impressive role in absolutely all IT processes, because this is information and it should be as useful and responsive as much as possible. It is possible that your content is outdated as well, or that it is no longer perceived properly. This also includes the images, they can often be the reason for the slow loading of site pages.
Development of HTML: the code is the skeleton of your site. Now imagine that you have broken or miss some bones. Exactly the same with codes, due to errors in them, the site may work incorrectly, and the pages may not be ranked as we would like.
Usability: perhaps this is one of the most important processes, because the behavior of users, namely your potential customers, directly depends on how well the usability is set up. If the site is not user-friendly enough or is not entirely clear to navigate, the user will not waste time on your product, even if it is good and of high quality. The potential client will simply go to your competitors.

Website redesign

Benefits of website redesign

Promotes increased traffic;

Increases the trust of the site;

Increases the conversion rate;

Accelerates the process of converting regular visitors into clients.

Stages

Redesign is a painstaking process that takes time, since users usually react quite negatively to radical changes. Instead of overwhelming them, it is better to make it gradual, making small changes. For example, to begin with, you can limit yourself to adding filters or adding a new section, banner or button. And most importantly, you need to constantly monitor user behavior to ensure that the changes are appropriate.

The redesign is a gradual process that does not tolerate sudden movements

01/ 06

Analysis of behavioral factors

Before you change something, you need to make sure that it is really necessary, especially regarding visual design. Updating and following modern trends is certainly good, but it is important to know what exactly needs to change. To do this, it is important to analyze the user behavior, namely to track which pages are visited more, where more clicks are recorded, and which parts of the pages are completely passive. Thus, you can understand what is important to leave as it is, and what is desirable to change. It is also advisable to follow the user's path to understand how best to customize the navigation.

02/ 06

Analysis of competitors' websites

We select the best sites and carefully "disassemble" them in order to identify which functional solutions work best. It can be any special features, filters, blocks, buttons, etc.
At the same stage, it is necessary to decide on the color scheme and style. Too radical changes are undesirable, sometimes it is enough just to "refresh" the colors a little.

03/ 06

Prototyping

Having selected and thought over all the necessary changes and additions, we proceed to create a prototype. This is necessary for a better understanding of the composition of pages, that is, the location of all elements, blocks, buttons, and more. This mainly simplifies the workflow and saves time on clarification with the designer. A prototype is a kind of a sketch, and creating a sketch is exactly the stage in which ideas are worked out.

04/ 06

Content preparation

Work with content should be carried out regularly, be it changes or additions. Content should always meet the user's request, be useful and attractive.
Outdated, incorrect information is one of the main reasons for the deterioration of behavioral factors. And this is another reason why a website redesign is so necessary.

05/ 06

Testing

Testing is an integral part of any process that includes certain changes. It is especially important to consider how they will be reflected in terms of SEO factors. If you skip this stage, it is likely that you will not only get stuck, but even lose some positions altogether. Instead of increasing potential customers or users, you risk losing them altogether.

06/ 06

Identification and elimination of technical errors

In the course of work on redesign, implementation of innovations and other changes, some technical failures are possible. They must be eliminated in time.

Redesign is a tricky process in and of itself, but if you want to get the most out of your site, you need to approach it from an SEO standpoint. This approach mainly allows you to prevent many mistakes and possible troubles at the very beginning. To do this, it is imperative to do the following:

Save a full copy of the entire website: in case of unsuccessful results, this will allow you to restore everything back;
Record baseline performance: important search queries, landing pages, enquiries and conversion rates before making changes;
If you want a total redesign, which implies a change in the structure of the site, you will need to make a list of redirects;

If the site was originally created taking into account the promotion, it will be necessary to save the Title and Description metadata.
Also, it would be nice to move the new version of the site to a temporary address: this is necessary for insurance, since in any case the site must be operational while you make and test changes.

A redesign needs a clear scope and a plan for launch. Studio Webmaster reviews the existing pages, navigation and functionality before agreeing the changes. Useful content and established URLs should be preserved where possible, with redirects planned for any necessary URL changes. After launch, compare the agreed measurements and investigate unexpected changes in traffic or enquiry completion.

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