Website speed optimization for Google in 2022

Some facts

Research has shown that it is becoming more and more difficult for people to focus on a single topic or subject for a long time. This is happening due to many factors that distract attention. Their concentration is affected by advertising, radio, television, virtual space. That is why, if a webpage loads too slowly, the Internet user instantly loses patience and leaves the online resource before it is opened.

The facts are not accessible to pity: 50% of visitors expect a website to load in less than 2 seconds. Google experts claim that if a page on mobile devices loads for more than 3 seconds, then more than 50% of visitors refuse to wait.

As a result, fewer people will visit there again, the number of refuses will increase and, most importantly, slowness reduces the percentage of conversions That is why it is so important to understand what determines the speed of the website.

This is significant, Google has announced that internet pages that load faster receive more rewards from algorithms and rank better in search results.

As you can see, the speed of the website loads is crucial. If you are going to carry out an SEO audit of a Google website or want to optimize your resource, first of all, make sure that the website loads at a light speed level.

Acceleration methods

It's time to learn how to increase the loading speed of the website dramatically higher. To do this, just follow a few steps, and your resource will become superfast.

1. Well-proven Content Management System

Depending on whether you use WordPress, Joomla, Magento or Presta Shop, it is worth making sure that the template you use is checked and has a decent amount of positive reviews. Some templates are poorly encoded and as a result, load slowly.

The template should be not complicated. An overabundance of included options and fireworks that look cool only on a monitor screen, harms the Internet site.

2. Image Optimization

Poor image compression – is the scourge of websites. This means that the images sent to be on the webpage take up a lot of space, which causes a long loading.

If you upload several images of 2-3 MB, the online page will be overloaded. And the owners of smartphones and tablets can no longer be attracted to such an unhurried Internet resource.

Before uploading a photo or a screenshot, you should first compress the image, which will reduce its size.

You can use Adobe Photoshop or other graphics programs.

3. Remove everything excessive

Do you remember unattractive web pages overloaded with ads, banners and pop-ups?

Pop-ups with a newsletter subscription are normal. Although, the analysis of the online website from Google is still appropriate. But if a message appears on the portal too often with an offer to buy a product or service, such a strategy greatly delays the loading.

Any pop-ups should be dosed regularly. It's also about user experience (UX), which should provide comfort when they are browsing a website.

4. Update plugins and themes

Plugins and themes must be updated to the latest version. Outdated ones can slow down the process of download and make your Internet portal vulnerable to hacking.

Don't forget to uninstall unused plugins. They take up space and slow down the work of the online source.

Contact the experts

During an SEO audit, an analysis of the performance of a website and activities of the optimization, elements that are needed are taken into account. And unnecessary and annoying elements for users are removed.

The tips mentioned above will allow you to significantly increase the speed of loading the website. As a result, visitors will view your online resource more often and interact with it more! For achieving maximum acceleration, contact Studio Webmaster.