Corporate identity design services

Our corporate identity design services create a consistent visual system for the materials you use to present your work. Studio Webmaster works with companies, organisations and independent professionals in Moldova and abroad. We agree the required elements and applications before design begins, whether you already have a logo or need one developed within the project.

Corporate identity – is a certain set of graphic, color and other techniques that provide unity to all company identifiers and its advertising campaigns. The main attributes of a corporate identity are a trademark, a logo, a gamut of colors, fonts, a slogan, symbols and other components. A consistent visual identity helps people recognise your communications; popularity and loyalty also depend on their experience with your products or services. In addition, corporate identity favorably places your company in a specific business niche.

What a corporate identity package can include

The package is defined around the materials you actually need. It can cover colour specifications, typography, supporting graphic elements and agreed applications such as business cards, letterheads or presentation materials. A logo may be retained, refined or developed as a separate part of the scope. The proposal identifies the deliverables rather than assuming every possible branded item is included.

Applying the identity to print and digital materials

We discuss how the visual elements will work across the selected formats. Design and preparation of files are distinct from producing a print run. Where printing is needed, production is arranged separately and the required file specifications are clarified. Website implementation, packaging development and additional layouts are included only when agreed.

From the brief to approved design files

Send your existing logo and materials, the audiences you need to address, examples you like and a list of required applications. We agree the scope, review stages and delivery schedule, develop the visual direction and apply it to the selected materials. The number of concepts and revision rounds is agreed for the project. At handover, the file formats and any usage guidance follow the specification.

Corporate identity design cost

The estimate depends on the number of elements and applications, existing assets, required research and the documentation included. A stationery package based on an approved logo differs from creating a wider visual system from the beginning. Send your deliverable list so we can explain what is included, what needs additional work and who supplies content or production specifications.

Logo, identity and brand guidelines

If you only need a mark, see logo design. For the broader visual concept, discuss brand identity development. If the priority is documenting how existing assets should be used, see brand guidelines and brand book development. These related scopes can be combined where needed, but their deliverables should be explicit.

If each developed element of the corporate identity design is characterized by thoughtfulness, competent execution and internal meaning, then together they create an expressive and memorable image of the particular organization. That way your brand gains strategic value and significance. Corporate identity becomes your communication policy and a key method of struggle for the preferences and location of the target audience.

What a consistent corporate identity aims to support:

Usage guidelines for the agreed visual elements

Guideline is a guide to the use of corporate visual elements and their proper placement on various media.

Guideline can act as a separate document or be part of a brand book. The agreed document can specify:

Brandbook. What it is?

Brandbook is a document where certain rules are written in order to position the company correctly in the business environment. In the process of developing the design of the brand book a graphical interpretation and the unification and corporate style of the company takes place.

You get a complete graphical guide on the use of corporate colors, fonts, identities. In addition, this document reduces the effort and time required to complete tasks in preparing for marketing campaigns.

Here are the main tasks a brand book solves:

• Forms the image of the company
• Promotes it in the market in an updated form
• Makes the brand more recognizable

Cost of creating a corporate identity

The final cost of corporate identity depends on:

• The number of elements included;
• Additional marketing research option;
• Compilation of a guideline or brand book at the final stage of work on a project.

We offer you to get acquainted with the price of creating a corporate identity design. Any of them can be changed according to your requirements and wishes.​