The theoretical section, which describes the global objectives of the brand, mission and key provisions of its ideology. It is done in general terms, but in an understandable language.
A practical section with the description of all the principles and rules for the construction and use of the logo, corporate identity, color scheme, auxiliary image graphics and other elements of the visual strategy.
Optional section including the entire list of corporate identity media with all recommendations regarding its proper use. Registration standards for corporate documentation, printing, advertising materials, souvenir and gift products, web support, interior and exterior solutions, etc. are prescribed.