Corporate identity – is a certain set of graphic, color and other techniques that provide unity to all company identifiers and its advertising campaigns. The main attributes of a corporate identity are a trademark, a logo, a gamut of colors, fonts, a slogan, symbols and other components. Acquiring a corporate identity the company becomes more popular and increases loyalty to its products / services. In addition, corporate identity favorably places your company in a specific business niche.
If each developed element of the corporate identity design is characterized by thoughtfulness, competent execution and internal meaning, then together they create an expressive and memorable image of the particular organization. That way your brand gains strategic value and significance. Corporate identity becomes your communication policy and a key method of struggle for the preferences and location of the target audience.
What are the advantages of developing a brand book design for your website and company:
Clearly differentiates your company among competitors with no ambiguous meanings.
Makes your brand more popular on a subconscious and emotional level.
Forms the right impression when people first get to know your company.
Strengthens brand confidence in the eyes of consumers and business partners.
Increases efficiency coefficient from investments in promotion due to logo recognition.
Guideline by brand
Guideline is a guide to the use of corporate visual elements and their proper placement on various media.
Guideline can act as a separate document or be part of a brand book. Brand recognition directly depends on the requirements that it indicates:
Encoding corporate colors
List of font styles and their names
Business paperwork standards
Design of promotional products
Directory of source files
Brandbook. What it is?
Brandbook is a document where certain rules are written in order to position the company correctly in the business environment. In the process of developing the design of the brand book a graphical interpretation and the unification and corporate style of the company takes place.
You get a complete graphical guide on the use of corporate colors, fonts, identities. In addition, this document reduces the effort and time required to complete tasks in preparing for marketing campaigns.
Here are the main tasks a brand book solves:
Forms the image of the company
Promotes it in the market in an updated form
Makes the brand more recognizable
What is Brandbook consisting of?
When a brand book is developed from scratch its price includes all the work, from marketing research to the final execution of the document.
The theoretical section, which describes the global objectives of the brand, mission and key provisions of its ideology. It is done in general terms, but in an understandable language.
A practical section with the description of all the principles and rules for the construction and use of the logo, corporate identity, color scheme, auxiliary image graphics and other elements of the visual strategy.
Optional section including the entire list of corporate identity media with all recommendations regarding its proper use. Registration standards for corporate documentation, printing, advertising materials, souvenir and gift products, web support, interior and exterior solutions, etc. are prescribed.