Content optimization is an inherent part of website promotion in search engines. It involves writing texts that are fully relevant to the page theme using keywords. This kind of content writing technique is called SEO copywriting. Its main goal is to improve the position of the website in search engine search results for certain requests, for example, “wardrobes in Chisinau” or “buy a laptop in Moldova”.
Furthermore, copywriters create exclusive and original titles for all website pages that exactly reflect their content. This is very important, because it depends on the “accuracy” of the headers whether the number of visits to the website and the behavioral factors affecting the ranking will increase, etc. Search engines are also very sensitive to the quality of written material. If the text is not unique enough, contains many grammatical and other errors, or it is re-optimized by keywords, then this can significantly lower the website's position in search engines or even lead to a ban.