Inner optimization is a set of work on the website to ensure that the code and content of the pages meet the requirements of search engines. In other words, optimization makes your platform better ranked in search results to take top positions.
This is a one-time service that gives a quick and lasting effect, and is also a good basis for further SEO promotion.
How does site optimization work?
Only the main stages of internal search engine optimization of the site were given here, as this work is so huge that you can write a separate article for each of these pages. In this regard, it is better to entrust the internal optimization of the site to professionals.
Site audit is quite an important stage when making a decision on internal SEO optimization of the site, as a correct and thorough audit allows you to identify inconsistencies in the requirements of search engines for the site.
Studio Webmaster conducts a comprehensive internal audit of the site, which evaluates technical, search and marketing parameters.
TECHNICAL AUDIT REVEALS:
the efficiency of the code
resource loading speed on all devices
correct display of the visual part of the site
detecting malicious code
site hosting compliance with the requirements
correct operation of the site management system (CMS)
the performance of the server
correct operation of all site elements
SEARCH AUDIT INCLUDES:
the complete analysis of the semantic core
analysis of visibility in the search engines
page indexing errors
analysis of link building on the site
content optimization of the website.
MARKETING AUDIT SHOWS:
strengths and weaknesses compared to competitors
specifics of the target audience
specifics of lead generation
the correct positioning
Collecting the semantic core
The initial stage in internal site optimization is the collection of the semantic core. The semantic core is defined as the selection of key queries that will be used to promote Your Internet resource in the future. This is quite a complex process, since only a well-formed semantic core with the inclusion of high-frequency, mid-frequency and low-frequency queries will help you get decent traffic from search engines. Keywords are distributed among the promoted pages of the site, on the basis of which the content of the web resource will be optimized in the future.
Stages of collecting semantics:
Stages of collecting semantics:
selection of basic queries
the collection of relevant keywords via an automated system
creating the final website structure
The next main stage of professional internal search engine optimization of the site should always be cleaning the page codes. This is done in order to reduce the number of elements that prevent the search robot from scanning correctly, as well as to reduce the weight of the page and increase the speed of loading the web resource accordingly.
Creating a site map
In order to quickly index an Internet resource in search engines, you need to create a site map (sitemap). This is an embeddable file that contains all the site URLs. If you have a site map installed on your site, the search robot will have no trouble going through it and indexing all the pages in a short time. In particular, its presence is one of the ranking factors in search engines, so it is necessary to implement it when optimizing the site internally.
Optimization of the visual component of the Internet resource
Even if browsers read the code in the same way, they may display the text and location of blocks differently.
So you need to check how the website is displayed in the most popular browsers (Chrome, Opera, Firefox). All blocks, tables, and tags should be displayed the same way, and the online resource should work the same on different gadgets. In addition, when optimizing the resource design, the usability of the functionality is analyzed.
The quality of any Internet resource is primarily determined by its unique and useful content for the user. The indexed site text must always meet the following requirements:
no errors in the text
correct information design
The information contained on the resource pages should not only be useful and fresh and up-to-date, it should include keywords, those words for which you will receive traffic from search engines in the future. In addition, practice shows that in order for the user to be interested in reading information on Your site, it must be not only informative, but also colorful. Therefore, it is necessary to embed photos, images, tables, diagrams, and everything that makes the user not get tired of monotonous reading. If you decide to use the text of a third-party resource, this will undoubtedly affect the site's position, as the uniqueness of the text is checked by search engines and if it does not meet their requirements, you can at least lose your position in search queries, and at most get a ban of the entire site from the Google - Panda algorithm.
Stages of content optimization:
creating a Title and Description for all pages
optimization of headers, H1-H6
drawing up technical specifications for writing unique and optimized texts for web resource pages
placement and corresponding graphic design of new content.
Working with site URL pages
This is a fairly important stage of internal site optimization, where the process of changing the machine representation of the page url to human-readable.
In other words when a user visits a particular page on Your site they don't see a bunch of characters like site.md/67357847, a site.md/optimizacia-saita. In addition, the URLs of the site pages have their own additional nuances that must be taken into account when compiling them.
Preparation of the file for search engines (robots.txt)
When search robots visit a site, they get access to a file called robots.txt, which is located in the root of the site. The file is necessary for search spiders to understand what actions to take next, which elements should not be indexed, and which ones are on the site at all.
In General, file robots.txt helps search engines when scanning it.
Internal optimization from Studio Webmaster specialists
✓ Convenience of the site
✓ No errors
✓ Fast loading
Who is working on the project?
Account Manager communicates with customers
SEO-specialist carries out work on internal optimization
Technical specialist is responsible for the formation and compliance with the technical tasks of the project.
Copywriter is writing texts and optimizing content
Content Manager fills the website with text and graphic information
Web analytics work with analysis systems and generate final reports for the client