The quality of any Internet resource is primarily determined by its unique and useful content for the user. The indexed site text must always meet the following requirements:
- no errors in the text
- correct information design
The information contained on the resource pages should not only be useful and fresh and up-to-date, it should include keywords, those words for which you will receive traffic from search engines in the future. In addition, practice shows that in order for the user to be interested in reading information on Your site, it must be not only informative, but also colorful. Therefore, it is necessary to embed photos, images, tables, diagrams, and everything that makes the user not get tired of monotonous reading.
If you decide to use the text of a third-party resource, this will undoubtedly affect the site's position, as the uniqueness of the text is checked by search engines and if it does not meet their requirements, you can at least lose your position in search queries, and at most get a ban of the entire site from the Google - Panda algorithm.
Stages of content optimization:
- creating a Title and Description for all pages
- optimization of headers, H1-H6
- image optimization
- drawing up technical specifications for writing unique and optimized texts for web resource pages
- placement and corresponding graphic design of new content.