Corporate identity (identity) is a kind of "secret ingredient" that distinguishes your company from a variety of competitors. It is not for nothing that the expression “the trade secret” is commonly used among people.
We are talking about a set of elements that are designed to form the image of an organization for its potential and current client base. And the best way to order an identity is at Studio Webmaster. We help the brand become truly recognizable and memorable by creating an initial impression of it.
It is thanks to the identity that each company gains fame and recognition - the company can no longer be confused with the others! Little by little, gradually and inevitably, a deep emotional connection and a clear association with consumers of certain goods and services are formed. There is an expansion of the base of regular customers, buyers, visitors. At the same time, the mutual influence on the general perception of your specific trademark increases. All of this has a very positive impact on the clientele and definitely contributes to an increase in profitability.
In fact, identity and brand are purely marketing concepts. As external attributes of an organization or enterprise, they act as their distinguishing feature. Identity development at the best price is a matter for true experts.
However, if you delve into the meaning of these concepts, then the terms "brand" and "identity" are completely different from each other. The main difference lies in the pertainance of the identity to the material plane and the lack of such in branding. Identity exists in the form of business cards, letterheads, logo, stamps, signage, employee uniforms, envelopes, pens, folders, and so on. At the same time, branding is thought of rather as an idea and an image, it is a special value, essence, mission, philosophy, and individuality of a given company. After the branding platform has been successfully formed along with the image and goals of the company, it is time for that very identity. These terms have only one task - to promote the company on the local and international market, to convey its values and spirit to the public. If you understand all the subtleties and nuances of both of the above terms and at the same time correctly organize and correctly form a brand and identity in Chisinau with our support, then your company will take the only right steps towards success!
The combination of these elements constitutes something like the foundation of the corporate identity. Let's discuss each of them in more detail.
Font.
According to many ordinary people, there is does not make much of a difference how information is printed, because the main thing is the meaning. In a way, this is true. However, a lot depends on the font, including the degree of public reaction. If the font is large enough, clear, devoid of pretentiousness, people will probably want to read the text, become interested, show curiosity, and not just skim it and immediately forget what it is about.
Color spectrum.
According to numerous scientific experiments, color in the most direct way affects decision making. That is why taking the most responsible approach to this element is so important. For example, a tastefully designed, colorful logo can trigger a surge of intense emotions.
Have you decided to order a corporate identity in Chisinau through us? Then let's try to decipher the color schemes. Some people prefer to rely on their personal tastes, which are often deceptive and do not coincide with the tastes of the bulk of consumers. Youth brands value the brightness and richness of shades: red, orange, green, blue, etc. For a solid, well-established brand that has existed for many years, colors associated with luxury, elitism are suitable: burgundy, purple, gold, silver. And if you want to emphasize an inexplicable attractiveness and mystery combined with seriousness and solidity, then you can not do without black and brown.
Geometry.
Figures, lines, volumes, graphic images provide invaluable assistance in "managing" the subconscious of your visitors, consumers, clients. Configurations make the ad message more creative, stronger, and clearer. For example, a sphere, from the point of view of most modern psychologists, attracts attention, as it symbolizes harmony and stability. In addition to the sphere, you can use cubes, quadrangles or straight lines.
Brand character.
This element is optional. But it is able to give any advertising campaign an additional impetus, making it more effective. It can be a sculpture of a good-natured cow in front of the facade of a French cuisine restaurant, which is then displayed in the corresponding logo and in booklets. Or Kwiki the rabbit on Nestlé's Nesquik cocoa packs. Or the Ovsyankin family, bursting with health, on boxes of oatmeal.
Choosing the right identity is not at all as easy as it seems. It will be useful only if you think over all the nuances in advance. Even the most seemingly insignificant details should not be ignored.
There are several types of corporate identity, which makes sense to order them at Studio Webmaster. Let's list them:
has many variations. Its change is mainly based on the situation. We are talking about the optimal model for companies that do not want to create logos for different departments.
with the text and slogan used by call center employees. In such cases, the dialogue with the clients takes is verbal, that is, conversational, and not visual and with visual elements.
in which various logo variations are possible. This is where the basic colors and elements are clearly defined. At the same time, there is no place here for a brand book with its dry regulation and its most clear prescription of the rules for using the entire scheme.
which is used by most of the companies. This includes absolutely all - from logo to color.
Which of the above is right for you? You should focus on the specifics of your own business, as well as on your target audience. With a clearly defined range of products and sources of communication with customers, it is best to stick to the traditional option. Also, the dynamic type is more suitable for a young and modern audience.
The company name and slogan should be developed first. The more sonorous and original the name of your company becomes, the greater the chances of achieving good luck. Do not forget that the name must fully correspond to the type of activity. Our professionals will help you come up with it - after all, they always have a lot of ideas. In any case, we will carefully listen to you and take into account all your suggestions, wishes and options. And we will also present our own - some of them will definitely suit your taste.
A slogan is a very important promotion tool, capable of succinctly, clearly and sometimes wittily, using just a few words, to convey the basic values or characteristics of the company. In reality, this is not an easy thing to do. A high-quality slogan can only be created if there is an optimal combination of creativity, marketing concepts and absolute immersion in a specific business structure. By the way, the development of corporate identity is especially pleasant when the price is affordable.
Logo creation is considered a very important task. We are talking about a sign that relates to a brand and conveys its core values. The logo must be in full combination with such elements as the name and the slogan. Not only a hint, but a direct indication of the area of activity of your organization is not only welcome, but highly desirable. It should fit well into memory and be as simple as possible, scalable, look great on all kinds of media - from a small business card to a large billboard. It's all about the right logo.
Creation of corporate identity begins after the logo has been developed. And here you can not do without the selection of corporate colors and the cool fonts. Clear thinking is needed on figuring out how to place visual elements on different media. And finally, the turn comes to develop the design of business cards, letterheads, envelopes, pens, T-shirts, etc.
In the case of the "life" of the brand online, the development of the website design follows. Corporate colors with similar fonts and logo must be included.
Thanks to the corporate character, you can increase the popularity of the brand and create a specific mood.
Finally, the brand book is developed. We are talking about a document containing the entire information about the company: the philosophy of your production and team, goals, unique corporate identity, rules for the design of advertising media, etc. This paper is priceless, being a kind of "soul" of the company. This means that this document should be kept away from prying eyes.
Every modern business person understands: in the current market conditions, one cannot do without a carefully thought-out corporate identity and fine-tuned branding to the smallest detail! This game has its own set of rules. The consumer gets used to the elegant branded packaging, and his hand automatically reaches out to get this particular product from the shelf, and not any other, not even one almost identical. For the buyer, this brand is already a whole image of the trademark, some personal and family memories, positive emotions are associated with it. This is why it is so necessary that all elements of identity and branding are closely interconnected.
Identity has become, perhaps, the basis for brand adaptation in the market. The image of the company must be thought out thoroughly, otherwise even original products and unique services risk getting lost among the vast abundance of other offers.
Also, the identity, thought out through brainstorming by our first-class specialists, will become an effective way for your company to stand out, show its best side, be remembered and entrenched in the memory of the clients. It is the professionals who can collect all the elements in one bundle, which will soon reveal its potential and lead to real achievements. And consumers will associate specific colors and symbols with your company. The goods or services you are promoting will be recognized by everyone, young and old. This is the practical result of a well-thought-out and professionally implemented corporate identity.
Would you like customers to come, study and purchase your products or use your service? Then feel free to contact the professionals to order a corporate identity in Chisinau.
