Elements of identity
The combination of these elements constitutes something like the foundation of the corporate identity. Let's discuss each of them in more detail.
According to many ordinary people, there is does not make much of a difference how information is printed, because the main thing is the meaning. In a way, this is true. However, a lot depends on the font, including the degree of public reaction. If the font is large enough, clear, devoid of pretentiousness, people will probably want to read the text, become interested, show curiosity, and not just skim it and immediately forget what it is about.
According to numerous scientific experiments, color in the most direct way affects decision making. That is why taking the most responsible approach to this element is so important. For example, a tastefully designed, colorful logo can trigger a surge of intense emotions.
Have you decided to order a corporate identity in Chisinau through us? Then let's try to decipher the color schemes. Some people prefer to rely on their personal tastes, which are often deceptive and do not coincide with the tastes of the bulk of consumers. Youth brands value the brightness and richness of shades: red, orange, green, blue, etc. For a solid, well-established brand that has existed for many years, colors associated with luxury, elitism are suitable: burgundy, purple, gold, silver. And if you want to emphasize an inexplicable attractiveness and mystery combined with seriousness and solidity, then you can not do without black and brown.
Figures, lines, volumes, graphic images provide invaluable assistance in "managing" the subconscious of your visitors, consumers, clients. Configurations make the ad message more creative, stronger, and clearer. For example, a sphere, from the point of view of most modern psychologists, attracts attention, as it symbolizes harmony and stability. In addition to the sphere, you can use cubes, quadrangles or straight lines.
This element is optional. But it is able to give any advertising campaign an additional impetus, making it more effective. It can be a sculpture of a good-natured cow in front of the facade of a French cuisine restaurant, which is then displayed in the corresponding logo and in booklets. Or Kwiki the rabbit on Nestlé's Nesquik cocoa packs. Or the Ovsyankin family, bursting with health, on boxes of oatmeal.