Customer Relationship Management (CRM system) is a special platform for automating business relationships with customers that allows you to plan and develop any direction of customer-oriented e-commerce and more. Software integration ensures complete accounting and control of the company's internal processes and also ensures effective interaction of visitors, customers, partners with the website.
CRM system implementation eliminates weak parts of business and increases its efficiency at all levels. The software contains data about each client of the company, their preferences, where they come from to your website and why they leave without making a purchase. With its help you can see how effectively the departments work in real time, and what do the managers do.
After the introduction of CRM your employees won’t have to fill out reports manually, search for customer information, enter the interaction history through Excel tables. They get a working tool to increase their productivity and save time on monotonous repetitive tasks. The development of customer relationship management software takes the specifics of the company's goals, its business place into account.
Our experts have created and adapted software for various business fields, including:
Also other functions can be implemented if necessary. For example, 1C, Yandex.Metric, Google Analytics, SMS, email sending, telephony and others.
We analyze your current business processes, develop a plan and describe in detail the future functionality.
We pay special attention to the design of the interface and implement modules programming to make your service convenient for usage.
We carry out a detailed trial launch of the project, test its integration and create documentation for training employees.
When the service is done and started working we offer the option of improvements if your business activities have new goals and objectives.
CRM system implementation — is a process of adaptation and automation of actions in order to meet the needs of the client.
The article describes a basic plan for implementing a CRM system.
The number of stages can be much larger and largely depends on the goals, objectives, and niche of the organization.
To achieve Your goals, setting up a crm system must go through several interrelated stages, namely:
Automation of business processes should have a strictly defined goal. Understanding the final result of automation gives both the customer and integrators coherence and, most importantly, 100% implements the set result of implementing CRM for business.
To understand the goal you should ask yourself the question what is my goal when implementing a crm system for business»
In many ways, the success of implementing a crm system depends on how well the company's audit is performed. Any business area has its own specifics, and the CRM system automates and standardizes rules. Therefore, it is important to audit all information about the company's product sales before creating a crm system.
In other words the audit helps to answer the following questions:
In practice, there are many more such questions, and the final result of implementing a crm system will depend on how well and accurately you answer them.
The setup stage takes a long time and includes:
These are just the basic settings the same time, Studio Webmaster is engaged in a comprehensive development of the entire sales structure: creating work regulations, developing a sales plan, writing additional scripts, and so on.
The combined connection of widgets for working with the client greatly simplifies the work in the CRM system and allows you to process customers in a single window.
Therefore, we strongly recommend integrating services (telephony, mail, 1C, messengers, social networks) when implementing a CRM system)
Training of employees depends entirely on the interest of the staff and, first of all, the customer. After all, if the customer is not interested in learning the crm system, then employees are even more so.