A banner is an image with elements of graphic and textual information, which can be static or dynamic (animated). Such advertising is usually placed on thematic websites and social networks, where it is easy to track the target audience. Promotion using banners on the Internet is useful for:
- Attracting potential customers;
- Creating a company image;
- Increasing recognition;
- Promotion of goods/services.
Banner advertising contains a direct link to web site / page on social network. Therefore it effectively generates traffic. This means that users who see this banner and are interested in the information it shows can switch to surfing your platform.