Contextual advertising is a special type of online advertising that is displayed according to the content of the web page. Ads are shown only to interested users and always remain noticeable due to their advantageous placement: above the search results line/ on the side of it, or on thematic resources. Using this internet marketing tool you get:
A banner is an image with elements of graphic and textual information, which can be static or dynamic (animated). Such advertising is usually placed on thematic websites and social networks, where it is easy to track the target audience. Promotion using banners on the Internet is useful for:
Banner advertising contains a direct link to web site / page on social network. Therefore it effectively generates traffic. This means that users who see this banner and are interested in the information it shows can switch to surfing your platform.
We thoroughly study your business activities and determine goals that are necessary for building an advertising campaign.
We identify target audience and segment it, create advertisements for relevant segments of demand.
We monitor promotion effectiveness and the actions of your target audience, adjust the advertising campaign. We find more effective points for increasing the conversion.
We provide visual reports and give recommendations on how to improve the conduction of contextual advertising.
Search advertising — is a type of contextual advertising that is displayed in search engines if the user has entered a keyword in the search box for which the contextual ad is being promoted.
Advertising in networks — is a type of contextual advertising that is displayed to the user on all sites with which the search engine cooperates. Advertising in networks starts working from the moment you enter a search query for which the advertising is being promoted.
