«The products are made in a factory, but brands are created in the mind.»
Walter Landor
Studio Webmaster provides brand guidelines design and brand book development for companies, organizations and independent creators. We turn your approved identity into a practical reference for the people preparing your digital and printed materials.
The document can explain logo versions, clear space, color values, typography, graphic elements and agreed examples of use. A focused guide can document an existing identity; a broader brand book can also include your approved positioning, values and communication principles. The contents are agreed around your project rather than a fixed page count.
If the visual assets still need to be created, we can scope brand identity design separately. For a new mark, see logo design; for coordinated company materials, see corporate identity design. A documentation project does not automatically include redesigning all these assets.
Before looking into the concept of a brand book in detail, we suggest that you familiarize yourself with the origins and find out what a brand is and what value it has.
Not every company or business is a brand. Having a quality product, a beautiful logo, and a well-established workflow doesn't mean being a brand. Initially, a brand was considered to be a certain mark or trademark with which a product was marked. Now, a brand is something much larger, more serious and impressive. The main distinguishing feature of a brand is its psychological impact on the minds of consumers. A brand includes the associations and expectations people connect with a product, service or individual.
So, the brand consists of three components:
Image
based on the opinions of consumers about the content of the brand, about its personality and functionality.
Culture
interaction of the brand with local traditions. Cultural context can affect how its messages and visual choices are interpreted.
Psychology
concerns how people interpret and remember the brand through their experience, its messages and visual presentation. These perceptions cannot be guaranteed by a design document alone.
So, if you have a cool, high-quality product, a great team, a clear goal and a mission, you just need to take care of the branding. Make a brand as soon as possible and in every possible way, and don't forget that you have us! We will gladly contribute to the birth of your brand.
A brand book helps your team and suppliers use the agreed identity consistently. It provides a shared reference, but does not by itself guarantee reputation, recognition or commercial results.
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is responsible mostly for the visual component. It introduces us to the appearance of the brand logo, its color and parameters.
is a kind of instruction on how to use this logo and the corporate identity in general.
So, a brand book is a book of books in business, an extremely important element if you are going to nurture, develop and popularize your business. It captures the very essence of your business, from the outside elements to the philosophy and mission of your brand. This is a real treasure trove of valuable information both for the relationships within the company and for the external interaction with potential customers, partners, advertising representatives, etc. Its practical value is a clear, accessible reference for applying the identity consistently.
A brand book documents agreed identity rules and examples. Its contents depend on the audience, existing assets and communication channels; there is no universal requirement for ten rules or a particular number of pages.
A brand book can be as long as a novel or as short as a novella, but it definitely has to contain certain units or chapters. In fact, the volume depends on the type of activity of your business and possibly on the duration of your company's existence in the market.
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A brand book is especially useful in the case of company expansion or say when you are hiring a new or temporary employee. For example, you need the services of a designer to develop a certain advertising product. So, in order to avoid wasting time and possible misunderstandings, it would be a very profitable move to acquaint them with your brand book. Apart from this, you will also be able to avoid unwanted results and possible similarities with the competitors.
The second and very important risk is the misuse of the logo. And, the logo, as you could already see, being the main distinguishing feature of the brand, is an extremely important element. That is, the absence of a brand book can lead to a hefty waste of time and to a not quite perfect result.
Also, one of the important aspects is the color palette. Color is the first thing that catches your eye, but even after defining the main colors of a brand or logo in particular, the environment or place of use may not always be successfully color coordinated. The guide records approved color values and combinations for the agreed applications. New applications may still require design work, using these rules as a reference.
STAV Forbes
Start with your existing materials and the uses you need to support.
Send your current logo, design files, any existing guidelines and examples of the materials your team produces. We will discuss what needs documenting, any gaps in the assets and the scope of your brand book.
The estimate depends on the identity assets already available, the number of rules and application examples, and the extent of writing and layout work. Documenting an approved identity is different from creating a new logo or visual system. We agree the required chapters, deliverables and revision rounds before work begins.
We review your existing materials and intended users, agree the contents, prepare the document and collect feedback on the agreed scope. The schedule, delivery formats and any editable files are specified for your project. Website design, packaging, new identity elements and other additional work are estimated separately when needed.
The service covers the agreed design and file preparation; printing is separate. Send your current assets and a list of required applications to request a tailored brand guidelines design quote.
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| 51+ professionals who bring your ideas to life with maximum efficiency. |
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