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Brandbook development in Chisinau

«The products are made in a factory, but brands are created in the mind.»

Walter Landor

Before looking into the concept of a brand book in detail , we suggest that you familiarize yourself with the origins and find out what a brand is and what value it has.

Not every company or business is a brand. Having a quality product, a beautiful logo, and a well-established workflow doesn't mean being a brand. Initially, a brand was considered to be a certain mark or trademark with which a product was marked. Now, a brand is something much larger, more serious and impressive. The main distinguishing feature of a brand is its psychological impact on the minds of consumers. A brand is not just a good product, it is a product that everyone wants, it is a product associated with good memories and strong emotions.

A brand stands for prestige, quality standard and customer loyalty.

So, the brand consists of three components:

Image
based on the opinions of consumers about the content of the brand, about its personality and functionality.

Culture
interaction of the brand with local traditions. Thus, the brand is no longer perceived as a separate cultural link, but as an integral part of the national heritage.

Psychology
is perhaps the most important characteristic of a brand, and it appears naturally. The brand, through its images, forms and manifestations, only "throws the bait" into the subconscious, and the consumer theirself builds their own ideas and fantasies. That is why a branded product is so desirable and flawlessly occupies its place in the market.

So, if you have a cool, high-quality product, a great team, a clear goal and a mission, you just need to take care of the branding. Make a brand as soon as possible and in every possible way, and don't forget that you have us! We will gladly contribute to the birth of your brand.

One of the main ways to make yourself known is by creating a brand book. The presence of a brand book significantly increases your status and reputation on the market, and also contributes to the clarity and streamlining of the internal processes.

What is a brandbook and what is it for?

The Brand book is a fairly broad and complex concept. A brand book is often confused with a logo book and a guideline. Despite the fact that all these concepts are similar and complementary to each other, there are still clear differences between them.

Logo book

is responsible mostly for the visual component. It introduces us to the appearance of the brand logo, its color and parameters.

Brandbook development in Chisinau ᐈ What is a brandbook and what is it for? - 1

Guideline

is a kind of instruction on how to use this logo and the corporate identity in general.

Of course, the logo book and the guideline may well exist independently and meet certain goals, but it would be best to combine them, season them with "seriousness" and get a cool, high-quality brand book.

So, a brand book is a book of books in business, an extremely important element if you are going to nurture, develop and popularize your business. It captures the very essence of your business, from the outside elements to the philosophy and mission of your brand. This is a real treasure trove of valuable information both for the relationships within the company and for the external interaction with potential customers, partners, advertising representatives, etc. A brand book is style, rank, proof that you have taken your rightful place in the market and are not going to give it away.

What does a
brand book consist of?

Each brand book contains its 10 commandments or, more simply said, a list of rules that determine the value of the company and the strategy for conducting this particular business. In addition, it is an excellent tool in marketing development and attracting the target audience.

A brand book can be as long as a novel or as short as a novella, but it definitely has to contain certain units or chapters. In fact, the volume depends on the type of activity of your business and possibly on the duration of your company's existence in the market.

One way or another, the brand book necessarily contains the following:

Brand strategy

This is an important introductory part that introduces us to the basics of your business. This chapter might look like this:

Brand history
Brand philosophy
Brand values
Brand missiona

Brand identification

This chapter introduces us to your brand identity and integrity. For the most part, here we are talking about the logo, namely: about its shape, color, proportions and so on. In this section, the table of contents may be as follows:

Logo
Proportions of the logo
Clear space around the logo
Basic colors of the logo
Using the logo
Brand symbol
Proportions of the brand symbol
Brand trademark

The brand’s corporate identity

This is perhaps the most voluminous part of the book. It contains all the basic, corporate identity elements of the brand, as well as the areas and rules for their application. This chapter can be structured as follows:

Brand elements
Trademarks of the brand
Application of brand marks
Brand font
Examples of using the brand font
Additional fonts
Examples of using additional fonts
Color palette
Applying the color palette
Application of watermarks
Applying images
Application of photographs
Design and development of the sale points or branches

Advertising and formats

This chapter is often different and may vary in content. However, it is not superfluous, as it means expanding the space in order for you to stand out from your competitors. In the case of a brand book, the more detailed, extensive and high-quality it is, the better and more profitable it is for you. As an example, this chapter might contain information about advertising.
Such a chapter is perfect for a store or cafe, since advertising occupies a special place in these areas. It can look like this:

Press advertising
Outdoor advertising
Non-standard outdoor advertising
Advertising poster
Billboard
Flyer
Business card and brochure

Rules and guidelines

In this chapter, as a rule, the necessary information about the documents is included and it may look like this:

Documentation
Document templates
Presentation design

Thus, a top-notch brand book should contain the above chapters and the more detailed the better, because this is the face of your company. However, you do not need to bring in something that is not there, but should focus on the most important, the best and present it in the most beneficial way.

So, if you have a large enterprise with a developed and extensive structure, with many departments and divisions, special attention should be paid to the business documentation with detailed rules for processing all kinds of documents, forms and other things.

If you own a company that provides many different services, it would be nice to focus on the brand book advertising chapter, which will contribute to a better recognition of your product.

A brand book of a store or cafe, for example, may contain several sections dedicated to interior and exterior decoration. Naturally, they will also be different, but will mainly include sections with the rules for window display, interior decor, signage, both indoor and outdoor, with a detailed description of the materials used.

Why do you
need a
brandbook
or why
can't you do
without it?

A brand book is especially useful in the case of company expansion or say when you are hiring a new or temporary employee. For example, you need the services of a designer to develop a certain advertising product. So, in order to avoid wasting time and possible misunderstandings, it would be a very profitable move to acquaint them with your brand book. Apart from this, you will also be able to avoid unwanted results and possible similarities with the competitors.

The second and very important risk is the misuse of the logo. And, the logo, as you could already see, being the main distinguishing feature of the brand, is an extremely important element. That is, the absence of a brand book can lead to a hefty waste of time and to a not quite perfect result.

Also, one of the important aspects is the color pallete. Color is the first thing that catches your eye, but even after defining the main colors of a brand or logo in particular, the environment or place of use may not always be successfully color coordinated. The brand book, on the other hand, contains all sorts of color options and combinations for such occasions. That is, you do not need to hire a designer every time or think for yourself where and how, certain elements of your brand can be used in a beneficial way.

«Your brand — is the most important investment you can make in your business.»

STAV Forbes

In conclusion, I would like to say — Invest!
Invest in yourself, your personality, your company, your brand, and the cool guys who will make the best brand book for you. Studio Webmaster is the best choice in the IT field, and also in digital and graphic design.

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🔎FAQ:The most popular questions about creating a brand book

① What is a brand book?❓

🗹 A brand book is a kind of book that contains the rules of the company. The brand book consists of several chapters that define the value and strategy of conducting business.