Regardless of what methods are applicable to the promotion of your site, a huge number of internal and external factors affect the price and timing of site promotion, namely:
Internal cost factors of SEO promotion
The age of the website
Search engines, when ranking sites, take into account the age of the site. Some Internet businessmen, when buying a domain, consider only those domains to which high-quality links refer. On the one hand, this is right, but the real power for search engines is shown only by those domains that, in addition to links, have a good long history.
Website technical optimization
Depending on how technically the site is optimized for search engines, the entire further work plan is built. If the Internet resource has not been optimized before, then this will significantly increase the price and timing of SEO website promotion.
An optimized site must meet requirements such as:
- no duplicate pages;
- structured and competent content design;
- availability of site adaptability;
- the speed of loading a web resource in the green zone by Speed Page Insight.
The absence of the above technical requirements significantly complicates the process of website promotion.
If a web resource has a multi-level structure with a large nesting of pages, then it is necessary to correctly link the sitemap and make it so that the user visiting the site can easily find the information they need. Lack of structure and proper nesting of pages can increase bounce rates, which is an important ranking factor in search engines. Carrying out work to improve the structure will be pricey, but at the same time it will speed up the terms of website promotion.
Search engine filters
Every year search engines improve their filters that identify sites promoted by grey hat or black hat SEO (intensive link building, hidden content, text over-optimization). Sooner or later, search engines impose sanctions on such sites in the form of a site dropping out of search results or even refusing to get them indexed. For such cases, search engines apply their filters. So, the sites getting under the filters increases the time for website promotion, and the price jumps up as well.
The link mass of a web resource
The most important factor in ranking and getting a site in the top of search engines is a high-quality increased link mass of the site. Considering the fact that it takes a lot of time to find and place high-quality links, the price of promotion will increase. Here you should also be aware that links do not give an instant effect, but bring benefits 1-2 months after placement. It all depends on when the search engines index this page.
External cost factors of SEO promotion
The competitiveness of the request
A factor that directly affects both the cost of website promotion and its price. Depending on how many members are fighting to get to the top of search engines for your keyword. The more, the longer the time and effort will be needed to be spent for its promotion, and accordingly the price will rise.
Search engine behavior
One of the most important external factors that does not depend on the SEO specialist. Search engines are improving their algorithms every day through machine learning, bringing to the top those sites that meet their requirements. For example, the most important algorithms for the Google search engine are Penguin (link profile) and Panda (content quality). Updates of these algorithms can occur several times a year, so this factor independent of the SEO specialist should be taken into account when promoting.
It is also important to note that those domains that were banned by search engines, are restored and get to the top much slower.
In conclusion, I would like to note that the array of works carried out by SEO promotion specialists cannot always lead to rapid growth. It all depends on both professionalism and search engines. Sometimes a high-quality promotion job cannot bring you the desired result. In such cases, it takes time for search engines to notice, index and start raising the site to the top.
Still have questions on the topic? Contact the Studio Webmaster specialists and get a free expert consultation. We have objective prices and terms for website promotion, and 10 years of experience in the IT field allows us to guarantee a positive promotion result.