For many who want to order website promotion, price and timing are key factors. But why do IT companies offer such different prices for services? As a rule, the timing of website promotion depends on the promotion method and the amount of work needed to be done additionally, for example, to correct technical errors, etc.
The most common methods of website promotion on the Internet are contextual advertising and search engine optimization (SEO). Let’s consider the most significant factors influencing the price and timing of website promotion:
In order to start a full-scale SEO job and understand the approximate price and timing of website promotion, it is worth at the initial stage to figure out what goals you expect from a search engine optimization. There are several options here:
To a large extent, the price and cost of SEO website promotion in search engines will depend on the definition of goals.
This factor is one of the most important at the initial stage, since there are a lot of strategies in site optimization, from article promotion to building the link mass. Here you need to take into account the niche of the business and the experience of the webmaster.
For example, if we talk about the promotion of such highly competitive niches as IT services, then here the emphasis can be made on article promotion, as well as on the unique design of a web resource. If we are talking about an online store selling small household appliances, then we need to act in an integrated manner, where the main emphasis is on the high-quality filling of the detailed product pages (description, photo) with an increase in the reference mass.
The territorial scale plays an important role in the cost and timing of website promotion. For example, promotion in one city is much cheaper than if you want to promote the same word nationwide. Plus, if you provide a list of services that are quoted in several countries, then be prepared to shell out a tidy sum, and the term for promoting the Internet resource will be at least doubled.
The budget that you are going to spend on SEO is critical to the timing of your website promotion. It is necessary to clearly understand that one of the components of the budget is the work time of specialists, respectively, with a small budget, the SEO specialist will spend much less time on your project, which will certainly affect the increase of the term duration.
Plus, part of the budget will be spent on some additional costs, such as:
If you sell a huge number of goods, then you need to make sure that from a large number of offers, the user can choose yours. This is where the service of introducing USP goods will come in handy, which consists of highlighting unique services and goods and their correct arrangement. Such a service is not included in the package and you will have to increase the cost of promotion, but in the end it is worth it.
A SEO copywriter is responsible for ensuring that the texts on the online resource are not only artistically beautiful, but also sellable and, most importantly, they must be optimized for search engines. This means that when writing texts, those keywords are introduced for which you want to rank in the top of search engines. Written texts by a professional SEO copywriter are not cheap, but will significantly reduce the time it takes to promote your website.
It should be borne in mind that the presence of a project manager who will monitor the coordinated actions of all participants significantly speeds up the timing of website promotion, but the cost will increase as well.
Regardless of what methods are applicable to the promotion of your site, a huge number of internal and external factors affect the price and timing of site promotion, namely:
Search engines, when ranking sites, take into account the age of the site. Some Internet businessmen, when buying a domain, consider only those domains to which high-quality links refer. On the one hand, this is right, but the real power for search engines is shown only by those domains that, in addition to links, have a good long history.
Depending on how technically the site is optimized for search engines, the entire further work plan is built. If the Internet resource has not been optimized before, then this will significantly increase the price and timing of SEO website promotion.
An optimized site must meet requirements such as:
The absence of the above technical requirements significantly complicates the process of website promotion.
If a web resource has a multi-level structure with a large nesting of pages, then it is necessary to correctly link the sitemap and make it so that the user visiting the site can easily find the information they need. Lack of structure and proper nesting of pages can increase bounce rates, which is an important ranking factor in search engines. Carrying out work to improve the structure will be pricey, but at the same time it will speed up the terms of website promotion.
Every year search engines improve their filters that identify sites promoted by grey hat or black hat SEO (intensive link building, hidden content, text over-optimization). Sooner or later, search engines impose sanctions on such sites in the form of a site dropping out of search results or even refusing to get them indexed. For such cases, search engines apply their filters. So, the sites getting under the filters increases the time for website promotion, and the price jumps up as well.
The most important factor in ranking and getting a site in the top of search engines is a high-quality increased link mass of the site. Considering the fact that it takes a lot of time to find and place high-quality links, the price of promotion will increase. Here you should also be aware that links do not give an instant effect, but bring benefits 1-2 months after placement. It all depends on when the search engines index this page.
A factor that directly affects both the cost of website promotion and its price. Depending on how many members are fighting to get to the top of search engines for your keyword. The more, the longer the time and effort will be needed to be spent for its promotion, and accordingly the price will rise.
One of the most important external factors that does not depend on the SEO specialist. Search engines are improving their algorithms every day through machine learning, bringing to the top those sites that meet their requirements. For example, the most important algorithms for the Google search engine are Penguin (link profile) and Panda (content quality). Updates of these algorithms can occur several times a year, so this factor independent of the SEO specialist should be taken into account when promoting.
It is also important to note that those domains that were banned by search engines, are restored and get to the top much slower.
In conclusion, I would like to note that the array of works carried out by SEO promotion specialists cannot always lead to rapid growth. It all depends on both professionalism and search engines. Sometimes a high-quality promotion job cannot bring you the desired result. In such cases, it takes time for search engines to notice, index and start raising the site to the top. Promotion and support of websites is very important, do not neglect it!
Still have questions on the topic? Contact the Studio Webmaster specialists and get a free expert consultation. We have objective prices and terms for website promotion, and 10 years of experience in the IT field allows us to guarantee a positive promotion result.
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