About 18 billion push notifications are received daily by Google Chrome users, and more than 200,000 websites are already using push technology. Why?
Push notifications are small — sized notifications that are sent to users of an Internet resource on almost all gadgets(PCs, mobile devices, tablets). A special feature of push messages is that they are displayed on top of all open Windows, only to those users who previously visited the Internet resource, which gives a huge advantage that push messages will be noticed by the end subscriber. Web push works only for those users who have already visited the resource once, which means that they are familiar with the subject.
In addition, the user does not need to provide their personal data as an email, they independently subscribe to the push newsletter, which is simplified as much as possible for their convenience.