About 18 billion push notifications are received daily by Google Chrome users, and more than 200,000 websites are already using push technology. Why?
Push notifications are small — sized notifications that are sent to users of an Internet resource on almost all gadgets(PCs, mobile devices, tablets). A special feature of push messages is that they are displayed on top of all open Windows, only to those users who previously visited the Internet resource, which gives a huge advantage that push messages will be noticed by the end subscriber. Web push works only for those users who have already visited the resource once, which means that they are familiar with the subject.
In addition, the user does not need to provide their personal data as an email, they independently subscribe to the push newsletter, which is simplified as much as possible for their convenience.
users subscribe in one click without entering personal information
an ideal and fast option for reporting new products or discounts for online stores.
pop-up notifications will not get lost or end up in spam-like a letter in the mail.
correctly composed notifications attract attention and have a high open-rate
QUICK COLLECTION OF SUBSCRIBER BASE
The subscription is carried out in one click, without the need to leave your personal data. Therefore, the contact base for sending push notifications is collected 2-3 times faster than for email distribution.
8-12% of notification recipients go to your website and become ready leads. Timely sending of information about discounts, promotions, or new products via push - CTR reaches 15-20%.
Personalized messages with reminders about the "abandoned cart" and promotions that are limited in time are opened by 30-40% of users.
EXCELENT USER EXPERIENCE
Not all niches require mobile app development. And not every entrepreneur can afford such costs. Users prefer not to clutter up their devices. This means "speedsters" are available for businessmen and are relevant for users.