Push notifications: setting up and maintaining a tool for your business
About 18 billion push notifications are received daily by Google Chrome users, and more than 200,000 websites are already using push technology. Why?
Push notifications are small — sized notifications that are sent to users of an Internet resource on almost all gadgets(PCs, mobile devices, tablets). A special feature of push messages is that they are displayed on top of all open Windows, only to those users who previously visited the Internet resource, which gives a huge advantage that push messages will be noticed by the end subscriber. Web push works only for those users who have already visited the resource once, which means that they are familiar with the subject.
In addition, the user does not need to provide their personal data as an email, they independently subscribe to the push newsletter, which is simplified as much as possible for their convenience.
users subscribe in one click without entering personal information
an ideal and fast option for reporting new products or discounts for online stores.
pop-up notifications will not get lost or end up in spam-like a letter in the mail.
correctly composed notifications attract attention and have a high open-rate
How we work?
Making messages more attractive - adding creative images.
We segment and configure notifications for your target audience.
We plan to send notifications, testing and shipping.
We analyze, make adjustments if necessary and we provide reports.
At the end of using push you get
QUICK COLLECTION OF SUBSCRIBER BASE The subscription is carried out in one click, without the need to leave your personal data. Therefore, the contact base for sending push notifications is collected 2-3 times faster than for email distribution.
HIGH CTR 8-12% of notification recipients go to your website and become ready leads. Timely sending of information about discounts, promotions, or new products via push - CTR reaches 15-20%. Personalized messages with reminders about the "abandoned cart" and promotions that are limited in time are opened by 30-40% of users.
EXCELENT USER EXPERIENCE Not all niches require mobile app development. And not every entrepreneur can afford such costs. Users prefer not to clutter up their devices. This means "speedsters" are available for businessmen and are relevant for users.
🔎FAQ:The most popular questions about push notifications
① What is a push notification?❓
🗹 Push notifications are small messages that can be sent to almost any gadget: PC, mobile phone, tablet. Like email newsletters, push messages are needed to notify users, for example, about new products or services.
⓶ Why should I choose push-notifications?❓
🗹 Push notifications are useful because:
users do not have to enter their personal data;
you can quickly send news to a large number of subscribers;
is displayed only to those users who have already interacted with your product;
is displayed on top of all open windows, which increases the open rate.
③ How do you create the push notifications?❓
🗹 Studio Webmaster's push development service includes:
individual message design;
customizing notifications for your target audience;
planning and testing of sending messages;
analysis, correction and reporting.
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