Packaging and label design services

Studio Webmaster provides packaging design services and label design services for products and product ranges. We develop graphic concepts and layouts from your brief, then prepare the approved artwork to the selected printer specifications. Printing and manufacturing are separate from the design service.

Packaging is one of the main factors that encourage consumers to make a purchase. It draws attention to the quality, general attractiveness, and informational content. The physical package protects goods during storage and transportation; its graphic design presents the product and its information. Our service focuses on that graphic design, using the agreed packaging format. Therefore, in order to stand out among the competitors, the packaging of your product must be properly designed.

High-quality and thoughtful design performs the following functions:​

We create graphic packaging and label designs and prepare files to the selected printer’s specifications. Printing and production runs are separate from the design service. Before work starts, provide dimensions or a dieline, text, product information, the logo and visual references. If the mark has not been developed, you can separately request logo design.

Custom packaging design for your product range

A single product and a range of variants need different planning. Tell us which packaging formats, sizes and product versions are required. We can develop a shared visual direction and adapt the agreed artwork for the specified variants, keeping their names, descriptions and distinguishing features clear.

The work can support an established company, an independent maker or a new product project. An existing logo and visual identity can guide the design. If those assets are still being created, we agree how that separate work affects the packaging brief rather than assume it is included.

Label design and information hierarchy

A label needs space for the product name, supplied descriptions and other approved information. We plan typography, spacing and images around the available dimensions. The brief identifies the text, language versions, barcode assets and other elements you provide, and which variants need separate artwork.

For a product range, we consider how customers distinguish one variant from another while recognizing the same brand. Changing a size, flavor or other product characteristic can require more than replacing a word: the available space and approved information are reviewed for each agreed version.

Artwork preparation and handover

Before final preparation, we need the printer specifications and the agreed dimensions or dieline. These define the artwork area, folds where applicable, bleed and file requirements. We prepare the approved design for that process; manufacturing a package or commissioning a print run is separate.

The proposal records the concepts, revision rounds, product variants and deliverable formats. You review the supplied text and product details before approval. A change to the packaging format or content after approval may require additional work and a revised estimate.

Choosing a packaging design company

Compare examples relevant to your product, the proposed workflow and the exact deliverables. A clear quote should distinguish graphic design, adaptations and print preparation from production costs. Send your product details, existing artwork and required variants so we can estimate your custom packaging design project.

What information is necessary for label design execution?

If this is the first time you order a label and packaging design for your products, then you should know what you have to provide the contracting company to work on your design. Here is the list of basic required information:

Also send the packaging format or printer dieline, print specifications, reference images and the list of product variants. Tell us which language versions and output files are needed. If the dimensions or artwork requirements are not yet available, we clarify the missing information before preparing the final files.