Before carrying out a high-quality external optimization of the site, as a rule, internal optimization — is carried out - the collection of the semantic core, the adaptation of content to search algorithms, the affixing of micro-markup, tags, CNC, as well as an increase in behavioral factors. Without this, SEO will be incomplete, and the website will not be able to get into the TOP 1 or even in the TOP 10 of the SERPs.
What methods are used to conduct external website optimization:
- Exchanging links with websites on similar topics
In the course of the formation of search engines, the development and formation of ranking methods took place, which have a great impact on the position of a website in the search engine results. However, accounting for external hyperlinks to a website does not cease to be one of the key criteria for all search engines in the world, including Yandex, Google, etc. Thus, placing links on resources with similar thematic areas remains one of the most reliable methods of building link mass.
It is precisely similar thematic areas that play an important role, because such a link will have more “weight” compared to the one that was posted on a resource with a completely opposite topic.
- Writing comments on forums and blogs
Writing comments on various forum sites and blogs is also an important component for promoting a website's position in the search engine results. When using this promotion method, it is important to take into account the degree of trust that the selected resource possesses, as well as the level of authority of the users leaving comments, which is a guarantee that posts will not be deleted.
- Affixing links in posts on social networks
Placement of links on social networks, on popular pages will serve as confirmation that the page is really interesting to people, will increase the naturalness of the site's link profile and, of course, guarantee a longer lifespan of the hyperlink. A plus will be the fact that your link will not go unnoticed by ordinary users, which will ensure regular clicks on it, especially if it is surrounded by relevant text that creates a suitable context for the transition.
- Writing commercial texts for publication in the media
Placing your commercial articles in the media is a guaranteed method of promoting a website due to the degree of trust of such resources, regular traffic by users and the level of its prestige, if it is a large and well-known publisher or portal. Also, this method is an excellent way to introduce a new product or service for which it is necessary to form a stable demand in the market.
- Mentions on Web Bulletin Boards
Online ad platforms are popular resources for posting various goods and services with a large number of users' traffic every day. This high level of traffic ensures a regular influx of new visitors to the promoted website. At the same time, it is important to follow certain rules of the marketing strategy for promotion, create ads as interesting and catchy for the user as possible, arouse their interest and desire to visit your web page.
- Accessing link exchange services
Link exchanges are specialized sites whose purpose is to sell links necessary to build up the link mass of a web resource. The link building is the most important factor in the ranking of sites in search engines that give preference to those Internet resources, which are linked by authoritative and thematic links. This approach is actively used by webmasters, not taking into account the fact that link exchanges have long been in the black lists of search engines and their manipulation threatens to get the site under filters.
- Publications in thematic article directories
Qualitatively indexed web resources that host a huge variety of publications in the form of articles covering a wide range of topics are called article directories. When external optimization is carried out using such directories, the links that are in the text block of the article are used. This factor is key in promoting a page using a directory. Otherwise, the publication of the article does not carry any benefit for promotion. The requirements for articles for placement in the catalog are often the same. For publication, an article of about two thousand characters is required, and it is allowed to place up to three links in the text of the article. The publication itself must be unique and located in the appropriate thematic section of the catalog. The originality of the written text is, of course, important, first of all, for the target audience, people who will go to the web page, based on the general impression of the material read.