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External website optimization is the process of getting links to your resource from other online sources, or, in a simple way, building the link mass. To understand why this is necessary, let's compare external SEO-promotion with scientific work. The more references to authoritative sources were used and indicated by the author, the more credible the scientific work is.
Search engines work in approximately the same way: Google, Yandex and others. When ranking, they give preference to those websites, which are referenced by as many other authoritative and thematically similar resources as possible. But if the referring sites have a bad reputation, the position of your portal in the SERP may drop noticeably.
Link building is a very delicate and time-consuming process that should only be trusted to experienced SEO specialists. However, if you wish and have the opportunity to devote a lot of time to this, you can do seo promotion of the site yourself.
Before carrying out a high-quality external optimization of the site, as a rule, internal optimization is carried out - the collection of the semantic core, the adaptation of content to search algorithms, the affixing of micro-markup, tags, CNC, as well as an increase in behavioral factors. Without this, SEO will be incomplete, and the website will not be able to get into the TOP 1 or even in the TOP 10 of the SERPs.
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Exchanging links with websites on similar topics
In the course of the formation of search engines, the development and formation of ranking methods took place, which have a great impact on the position of a website in the search engine results. However, accounting for external hyperlinks to a website does not cease to be one of the key criteria for all search engines in the world, including Yandex, Google, etc. Thus, placing links on resources with similar thematic areas remains one of the most reliable methods of building link mass.
It is precisely similar thematic areas that play an important role, because such a link will have more “weight” compared to the one that was posted on a resource with a completely opposite topic.
Writing comments on various forum sites and blogs is also an important component for promoting a website's position in the search engine results. When using this promotion method, it is important to take into account the degree of trust that the selected resource possesses, as well as the level of authority of the users leaving comments, which is a guarantee that posts will not be deleted.
Placement of links on social networks, on popular pages will serve as confirmation that the page is really interesting to people, will increase the naturalness of the site's link profile and, of course, guarantee a longer lifespan of the hyperlink. A plus will be the fact that your link will not go unnoticed by ordinary users, which will ensure regular clicks on it, especially if it is surrounded by relevant text that creates a suitable context for the transition.
Placing your commercial articles in the media is a guaranteed method of promoting a website due to the degree of trust of such resources, regular traffic by users and the level of its prestige, if it is a large and well-known publisher or portal. Also, this method is an excellent way to introduce a new product or service for which it is necessary to form a stable demand in the market.
Online ad platforms are popular resources for posting various goods and services with a large number of users' traffic every day. This high level of traffic ensures a regular influx of new visitors to the promoted website. At the same time, it is important to follow certain rules of the marketing strategy for promotion, create ads as interesting and catchy for the user as possible, arouse their interest and desire to visit your web page.
Link exchanges are specialized sites whose purpose is to sell links necessary to build up the link mass of a web resource. The link building is the most important factor in the ranking of sites in search engines that give preference to those Internet resources, which are linked by authoritative and thematic links. This approach is actively used by webmasters, not taking into account the fact that link exchanges have long been in the black lists of search engines and their manipulation threatens to get the site under filters.
Qualitatively indexed web resources that host a huge variety of publications in the form of articles covering a wide range of topics are called article directories. When external optimization is carried out using such directories, the links that are in the text block of the article are used. This factor is key in promoting a page using a directory. Otherwise, the publication of the article does not carry any benefit for promotion. The requirements for articles for placement in the catalog are often the same. For publication, an article of about two thousand characters is required, and it is allowed to place up to three links in the text of the article. The publication itself must be unique and located in the appropriate thematic section of the catalog. The originality of the written text is, of course, important, first of all, for the target audience, people who will go to the web page, based on the general impression of the material read.
Anchor
Anchor links are links that are served to the user in text format. They stand out from the main mass by means of underlining, highlighting in order to be as noticeable as possible and successfully draw the user's attention. To increase the relevance of the acceptor, it is allowed to use keywords in the link text.
Anchorless
If the link is not submitted in text format, but is presented as an open format page URL, it is non-anchored. An example is the official pages of organizations, companies, etc. If there is a choice between which link to place - with or without an anchor, then the first option will always be preferable, since according to the calculation of statistical data it has been proven that links without an anchor have a lower level of click-through.
Thematic
Backlinks that are located on similarly related resources are called thematic and have a significant level of advantage in ranking compared to those links that are located on sites with a completely opposite development vector. An example is the placement of a link for an online auto parts store on a page dedicated to automotive topics.
Eternal
Placed links that have not been removed after a certain amount of time are called temporary and have a higher level of trust in various search algorithms, since most often they were placed in a natural way, unlike those that were bought on various exchanges and can be removed in any time.
Temporary
Temporary links are usually rented or purchased from the owners of various donor sites. This status is acquired by a link only after its deletion, since until this moment it is relatively difficult for search robots to determine its lifespan. When working with such link exchanges, it is important to always take into account the rating of the resource and the trust of search engines to it, because if previously suspicious activity in the sale and purchase of backlinks was noticed, then the service runs the risk of falling under the algorithms filters.
Good internal website optimization and promotion is a priori complex work. You cannot put 10 links to your resource from dubious sources and hope that the positions will immediately grow. It is important to take into account the peculiarities of indexing and ranking of Internet pages by search engines. They rate sites on a variety of parameters (there are over 200 of them), and until you match them as best as possible, success will be short-lived, if at all.
High-quality SEO promotion takes three months or more, and the maximum result will be achieved only after 8-10 months. This is how search ranking algorithms work, and the term here is least dependent on a specialist, no matter how experienced and seasoned they are. Therefore, if you want to get to the TOP of Google or Yandex as soon as possible, you should start promoting in the search right now.
Still have questions on the topic? Contact the Studio Webmaster specialists and get a free qualified consultation. We have been engaged in SEO-promotion of websites since 2008 and we know all the intricacies of the process.
