However, after repeated campaigns, people often encounter an interesting phenomenon. Even a high CTR is not so important, because advertising will be effective only if the content of the site is high-quality and attractive. Let's see why this is happening.
Let's say that one of your potential customers noticed contextual advertising by clicking on the link to your Internet resource. However, the site loads extremely slowly. This nuance can significantly affect a person, forcing him to refuse a full visit. After all, the modern rhythm of life is such that the majority of the population cannot stand long expectations – especially on the Web.
Let’s imagine that the page was successfully downloaded, but there we find absolutely no correspondence with the text of the advertisement. For example, discounts are advertised, but the website does not offer anything of the kind, or there is not even a note about the product’s cost or service on the page.
Speaking of widespread failure factors, one cannot fail to mention the complexity of use resource. Obvious flaws include the presence of uninteresting content – when there are no normal photos / pictures and illustrations or attention-grabbing selling articles. And if, in addition, it is difficult to find a phone number and other contact information, then this is a very bad mistake. In this case, the services of redesigning or improving the site will also be useful.