If you do not know how to promote a website to the top by yourself, then sooner or later a dilemma arises: to contact a professional search engine optimization studio or hire a full-time SEO specialist? To understand which option is cheaper, and most importantly - more efficient, it is needed to consider each factor separately. So let's go!
Cost of SEO studio and specialist work
If you are planning to hire a full-time SEO specialist to promote your site to the top, then keep in mind that a professional webmaster will not want to work for less than 500 euros. But if you are lucky and still find one, then do not rush to rejoice. Most likely this is a job seeker who has read the basics of SEO optimization in theory and heard that you can buy links thereby with a 100% probability of promoting a site to the top.
Hiring a SEO professional for one project will be costly, since the main focus of the work falls on the initial stage, when work is carried out on the preparation of technical specifications for programmers, technical optimization of the site and the gradual build-up of the link mass. A month after such work, the need for a full-time SEO specialist will disappear and you will have to pay the full-time employee for the fact that they simply do nothing for the rest of the time.
The narrow specialization of an SEO specialist
Let's say the SEO specialist you hired received a project and, as mentioned above, made the terms of reference for programmers. The question is, what if there are no programmers? You will have to waste time and look for third-party programmers. The SEO specialist cannot cope with such a task, and this leads to additional cost. Next, you need to write meta-data and write texts for the site. Really high-quality texts optimized for search engines can only be created by a copywriter who is writing texts professionally. This is the huge advantage of a SEO studio over a full-time specialist, it has a staff of specialists from different departments, both programmers and journalists and copywriters, which speeds up the promotion of a site to the top by half, or even three times.
In the next step, the hired SEO will take up the building of the site's link mass and first of all turn to the purchased link sites like GoGetLinks or Miralinks, make a list and buy eternal links there. But here only one purchase will not do. In order for search engines not to ban the site and reveal the purchased links, it is necessary first of all to analyze them for spamming, as well as write high-quality content with the aim of organic introduction of the purchased link. The SEO studio has all the necessary tools and specialists for this.
Another plus in favor of choosing a studio is that over time, a white base is being developed, where you can place high-quality non-spammed links, which in most cases give a greater result than the purchased ones. This must be prioritized, otherwise the Google and Yandex algorithms (Penguin, Minusinsk) will push your site far out of the top.
Considering all of the above, it would be worthwhile to stealthily indicate the advantages and disadvantages of choosing a hired specialist or a professional web studio when ordering a service of website promotion service to the TOP.
When a company hires a full-time IT specialist, it expects that they will handle all matters related to the functioning of the website. But you need to understand that one person cannot physically replace ten workers.
Based on the stated facts, it can be concluded that ordering the creation and promotion of Internet sites in an IT company is a more profitable solution in terms of time and financial costs. In addition, for less money, you get a whole staff of specialized employees who can quickly switch from task to task and find optimal marketing solutions for your project. If suddenly something goes wrong, you can always count on the protection of your rights in accordance with the concluded agreement.