In the modern world, the Internet has minimized the boundaries of everyone's personal space, actually turning it into a common property. This is especially true for a public person. Each of us may not worry about this, because we should not close ourselves off from the world, there is an opportunity to turn all this in our direction.
Almost all of us have a personal brand, but few use it effectively. In the modern world, it is not enough to be a cool and successful specialist - the main skill - is to present yourself with high quality, in other words, to advertise.
Your brand - is a kind of your image. Most people perceive him as he is, and based on this perception, an opinion about him and attitude towards him is formed. Personal branding allows you to create the right image and direct it towards achieving your goals.
Building a personal brand - who needs it?
There are distinguished three business groups where personal branding is essential:
Business owners from the service sector (owners of restaurants, cafes, car dealerships, cleaning companies, IT companies)
Various studios and shops (photography studios, recording studios, interior design studios, beauty salons, clothing stores, and others).
If you provide high-quality service or you have high-quality goods for sale, you have a stable business and you do not use "dark schemes" - you can be sure that your personal brand will certainly be of great benefit to you and will work effectively for your business.
What does personal branding do?
Formation of a positive impression and increase of loyalty among potential customers;
Creation of trusting relationships between the brand and customers;
Favorable positioning in relation to competitors - building a solid reputation;
Increasing brand awareness both among potential customers and existing customers;
Building an image of a successful and well-known business / specialist;
Unlocking potential, discovering hidden opportunities and bringing dialogue with users to a higher level;
Coordinating the relationship and interdependence of the personal brand with the brand of the entire company.
Stages of creating a personal brand in Studio Webmaster
01 / 04
We find and formulate with your help your authentic goal. We define your strengths as a person and a business representative.
02 / 04
We define and fix your personal brand, which will be the starting point for your further decisions and actions;
03 / 04
We help you create and effectively build a professional communication system.
04 / 04
We develop and promote your personal brand, including together with the company brand.
How we help build and promote your personal brand:
We identify goals and personal ambitions;
We build a stable platform for the brand;
We develop the character of a personal brand;
We think over and create the main brand message;
We form a full-fledged, bright, lively brand image;
We work out the principles of its implementation (platforms, communication models, visualization elements).
Building a personal brand in Moldova - services from Studio Webmaster
Brand development and positioning
Brand creation - name, visual elements of the brand. We work out and create a logo, corporate identity, design of advertising media (business cards, postcards, etc.). For effective positioning, we develop a personal brand passport - brand book, style guide, guide book. Building a personal brand in Studio Webmaster - giving a new look to a ready-made brand, reworking an existing brand, developing a unique communication model and unique visualization elements for business in general, separately for each product, be it a product or a service. We think over and create absolutely everything on the basis of marketing analysis, every decision of our specialists is reasoned and expert. Our professional team includes marketers, brand strategists, copywriters and designers.
Brand in digital
Each project goes through all the necessary stages before the final release. First of all, we analyze and design, develop a prototype and approve together with you, only after approval we proceed to design development, layout and programming. Absolutely all work is carried out by our specialists on the basis of the formed technical specifications (TOR). Your project manager is constantly in touch with you, so you are always aware of what stage of implementation your project is at.
Professional support and brand development
For a prompt response and building a well-functioning communication with clients, we have an experienced team who is always in touch with you. Our structured "customer-executor-result" scheme works to achieve effective results and comfortable cooperation with us. This scheme helps to solve both current tasks and long-term tasks. In the process of support and development, we respond to your requests, develop additional elements of visual brand support (banners, design for printing, writing unique texts for placement on various resources, creating and posting content, including on your website.
Building a personal brand will allow you to reveal and show your target audience all your advantages, strengths - what sets you apart from a large number of competitors. At Studio Webmaster, we create a complete, vibrant, lively image, not just a beautiful brand. It is this brand that will effectively work for your business and will allow you to achieve increased awareness among potential customers and increase the loyalty of existing customers.