Buying a ready-made online store is an alternative to developing a selling website from scratch. In fact, you get a ready-made turnkey business that allows you to start selling any goods through an online channel in a matter of days. It is much easier, and most importantly, cheaper than full-fledged web development.
It is believed that standard solutions cannot satisfy all business niches. In fact, this is not the case. Companies that have been in the IT market for many years and have successfully created online stores can offer absolutely any layout: for the sale of women's clothing, real estate, auto goods, pet supplies, electronics, jewelry and other goods. In this article, we will consider the questions that customers most often ask us when they want to buy a ready-made online store.
From the technical point of view, in general, they do not exist. In both cases, you get a ready-made website for an online store, completely suitable for work: you uploaded the goods - and you sell. The main difference is the way to get an online store.
What do you need to know about creating an online store? When you order the development of a turnkey online store website, developers, programmers, designers and other specialists in the process take into account all your wishes and create the most individualized product. Perhaps this option is more preferable for companies that have had an offline business for a long time, their own corporate identity and other attributes that must be on the site for correct positioning and better brand recognition.
But if you're new to the e-commerce market, why would you waste your money? Among the variety of ready-made online stores, you can choose a site that suits you in terms of design, convenience, color design and functionality.
Convenient CMS. CMS is a site management engine with many useful modules and adaptation for SEO optimization. It allows you to easily add content to the portal, and edit it.
Professional design. Online stores must have a unique and original web design. This means that all layouts are created by experienced professionals with knowledge of the specifics of various business areas.
All major sections. Home, About us, Catalog, Contacts, Reviews, Terms of payment and delivery, Checkout page - all this must be present on the site so that you can start full-fledged online sales immediately after filling out the listed sections.
Useful functionality. The requirements for a modern online store are very high, so it is desirable that it implements a “search” on the site, a button “Order in one click”, an online consultant and other conveniences for your visitors.
Possibility of displaying popular and promotional products on the main page, and on the page with a product - a block of “Similar products” or “Recommended products”.
Adaptability. Typical online stores should automatically adjust to the size of the user's screen, be it a PC, smartphone, tablet or other mobile gadget.
Having bought a ready-made website for an online store for sales once, you forget about paying for annual maintenance, renewing licenses, etc. You only pay for hosting, domain name and SSL certificate (if required) to your provider.
It all depends on which online promotion channels it will be used. The effect of contextual advertising, for example, you see almost immediately after the launch of the campaign (1-2 days). SEO-promotion brings results only after a few months, but for a very long-term.
The optimal online marketing mechanisms should be selected based on the subject matter of your online store, its volume, specifics and target audience (potential customers). Only in this case, the site will begin to bring real profit in the shortest possible time.
There are a lot of free engines, but often their basic configuration does not allow to run an online store normally. Additional modules come to the rescue, but their functionality is not good enough, and the interface, as a rule, is inconvenient even for a seasoned administrator. For using a paid platform, which will ensure the stability of the resource, you will have to regularly “unfasten” the money.
If you want the portal to do a good job, but at the same time do not want to constantly pay for the engine, there is an alternative - copyright CMS of IT companies, which are sharpened specifically for e-commerce.
An online store is a place where financial transactions, personal customer data and other important content are stored. Therefore, it must calmly withstand any network attacks (in which case) and not be infected with viruses. Only a carefully designed CMS can provide such protection. Before buying a ready-made online store, check what level of protection the seller company guarantees.
