Many site owners often wonder how to promote an online store? There are a lot of ways how to promote an online store, the main thing here is to understand what kind of promotion of a web resource can bring you profit. One of the most effective ways is SEO promotion of an online store. After analyzing the top 20 Google and Yandex search results, we will try to highlight the most significant factors of an online store that search engines take into account when ranking!
Online store promotion strategy
Assortment of goods. Statistics show that in the top search engines are online stores that have a huge selection of products in their assortment. Try not to be limited to one type of product. Also place several manufacturers in order to give the user a choice. If you work with one manufacturer, try to expand your range with competitors' products
Production cost. An important factor when promoting an online store. The lack of prices on goods has a very negative effect on the ranking of both search engines and users who can find out the cost of goods only by calling you, which increases the number of refusals. And this, in turn, affects the behavioral factors of ranking, which in itself is very bad.
Description and feautures of the product. Make sure that each of your products has a well-developed description, as well as its full description. Plus, add a comparison function for a more informed decision by the user when buying. Ii is a fairly effective way to promote an online store.
Product images. Pictures of goods is a prerequisite for SEO promotion of an online store. Add more high-quality and unique photos to one product and take them from different angles.
Conditions of work of an online store
Delivery. Provide all information about the terms of delivery of the goods. Several delivery methods are desirable. Google and Yandex give preference to those online stores that have self-pickup and courier delivery available. It will be an advantage if you create a separate page in which you describe all the delivery methods. If the delivery conditions are different depending on the product, please indicate this in the product cards. This strategy for promoting an online store gives great importance to behavioral factors.
Payment for the goods. Research shows that the Google search engine promotes those online stores that have the option to pay with a credit card, to a greater extent. Also, an advantage will be the availability of such payment methods as: PayPal, WebMoney, Yandex.Money.
Contact details. Connecting a free call for users is a fairly strong ranking factor when promoting an online store. Also, web resources that have several phone numbers are ranked well. In addition to the phone, add to the page the contact details of the physical and legal address, mail, addresses of branches of your online store (if there are any).
Online store content
Discounts. Detailed discounts and special offers on goods that work much more than a general page with promotions. Try to come up with different promotions for different groups of goods (the more, the better). Along with this, create a general page where promotions will be placed.
Articles. Submit articles with recommendations, reviews and other useful materials. Also, consider the frequency of keywords in blog articles so as not to transfer traffic from commercial pages to informational ones. In general, article promotion does not greatly affect the entry of the resource into the top 20, but it can greatly promote you if the online store has already entered the top.
Reviews. A powerful SEO factor for promoting an online store to the top. The presence of live reviews shows that there is a discussion between users on the web resource, and this for search engines is a signal of the popularity of the Internet resource.
Online store promotion with meta tags
Title. The most important page tag, which must contain the exact occurrence of the page's main root key request. Title must not exceed 58 characters, otherwise it will be truncated in the results.
Description. The second most important meta tag, which should include a short description (no more than 138 characters) of the page. Try to include as many keywords as possible, but don't overdo it. If we compare the top 20 on Google and Yandex, then this ranking factor is more important in Google. For Yandex, description is not as significant as such a correlation is not observed in the top of the search results.
Meta tag keywords. Until 2010, the tag was of great importance in promotion, but now the keyword is practically excluded from the ranking factors. But given that the search engine algorithms make up the final opinion about the resource based on a combination of dozens of factors as a whole. It is better to include this meta and add the main keywords of the page there.
Headings. Considering the specifics of the online store, we can say that h1 has little effect on the position in the search results. The h2-h4 subheadings show themselves well both in Yandex and Google. Try to make meaningful headings with important information for the user, as well as add the keywords of the page to them.
Image tags. Always fill in the title and alt of the image and embed keywords there. This method directly affects the position of the online store as a whole, as well as the promotion of the images themselves in the search results.
Online store URL. The factor that in the past was of great importance for the SEO promotion of an online store, and other web resources, has long passed. Previously, webmasters tried to promote the site by including a transliterated key query in the url, and search engines responded well to this. Now such a factor is of minimal importance, but in any case, the key query in the url must be added as some users, seeing a bunch of incomprehensible characters in the url, react badly to it.
The online store’s link profile
This method of promoting an online store is to build inbound links that lead to your site. There are a few rules to be aware of when posting external links:
- try to place links of the online store on reputable sources, they give more weight to your site;
- avoid bulk link placement and automated link placement services;
- try to ensure that the domains that link to you are in the domain zone of your online store;
- use mixed types of links (anchor, non-anchor, branded), where commercial links should not exceed 20%.
The presence of profiles on such social networks as Facebook, Twitter and VKontakte are strong factors in the ranking of an online store in the top of search engines. It is worth clarifying here that the profiles must be live with constantly updated information about your resource. SMM promotion of an online store not only has a good effect on the promotion of the resource, but also gives additional traffic. It also increases brand awareness.
In e-commerce, the strongest survives, namely the one whose promotion methods have proved to be more effective. In this matter, Internet marketing specialists with their "weapons" will help you to fight competitors.
Still have questions about this topic? Contact the Studio Webmaster specialists and get a free qualified consultation. We know how to promote an online store so that it multiplies the income of its owner from month to month.
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