The use of various services provided by online stores is actively continuing to gain momentum, and at the same time their number, the level of competition, the vectors of development directions, the various technical requirements and those related to page design, are growing. The size of such websites can vary depending on many factors and their operation can be limited to a city, country, or operate over the entire planet (Ebay, Amazon).
A huge number of such services open every day, but only a few can realize their full potential and receive a stable profit.
Perhaps the main role in whether the user stays on the website and becomes a buyer or closes the tab a couple of seconds after opening it, is played by the modern design of the site.
If to trust the statistics, a person is able to assess the appearance of the site and decide whether it is worth staying in a split second. For this reason, it is so important to create a design for an online store that is pleasant and memorable, and the site itself is simple and intuitive for the user who entered it for the first time, since these factors are decisive in the question of whether a site visitor will become a potential buyer, and consequently - permanent, with the proper development of the service.
The development of any website, and in particular an online store, is a labor-intensive and time-consuming process in which a large number of people participate: marketers, programmers, page makers, designers. The work of these specialists is indispensable and extremely important for the proper functioning of the web resource, which the developers know about, but an ordinary user does not have such information and their value judgments boil down to several points, namely: the design of the website of the online store, the interface and the ease of use. The design will create the first impression from visiting the resource, the user will be able to master everything else later, so there will no longer be a second chance to keep the visitor on the site.
Before starting to create the visual appearance of an online store, you should first conduct analytical research and determine your target audience, understand the structure and principles of the market, and study in depth the theme of the future store. Why is it so important to devote time to these processes? To create the concept of the right design, we need to understand for whom we are creating the online store, which category of visitors we will target and what preferences and tastes it has. The designer needs to take into account the age, gender, social background, professional activity and other characteristics of the people who will make purchases in the store.
The analytical research is not the responsibility of the designer, the marketers are engaged in this, and the designer receives directly the results of their research work, and then applies them when creating the design, namely:
Marketers argue that colors have a direct impact on the buying activity. Before creating a design concept, it is important to study in detail the target audience and its preferences. Web portals with high conversion always take into account the color psychology and its possibilities. But the main rule is no more than 2-3 primary colors.
Even a very beautiful and aesthetically pleasing design of the website of an online store should not distract from the information and goods. It is just a background against which your products look even more attractive. Always keep in mind the users when creating the visuals.
It is possible and necessary to draw attention to the desired section, product or information with the help of color accents. You may have noticed that the word "Sale" in almost all stores is red. It perfectly focuses the attention and evokes the necessary emotions. But accents are used exclusively with a purpose: several contrasting colors on one page will lead to the opposite -the scattering of attention.
All elements must be correctly grouped and distributed. When the visuals of a website adhere to the principles of balancing, it gives a sense of balance and harmony. Thus, is created a favorable environment on the portal, conductive to shopping.
Concentrating on the general visual, little things are often overlooked: color schemes for buttons, font sizes for subheadings, etc. Meanwhile, an incorrectly designed call-to-action button can cause significant damage in the form of reduced orders and profits.
An online store must look dignified and unusual in order to be able to make the right impression on the visitor, arouse interest in the product, be memorable and persuade to make a purchase. The definition of a corporate identity can include many concepts and components, but there are the basic ones: a slogan, your store's logo, a trademark, and even certain colors and fonts.
This point is obvious enough, but no less important. Studying those sites and stores with which you will compete, analyzing the market and the current trends will help you understand how you can arrange and optimize your resource more effectively, correctly and, most importantly, make it profitable.
Still have questions on the topic? Contact the Studio Webmaster specialists and get a free expert consultation. We will make you a profitable commercial offer for the development of a design for an online store within 24 hours after contacting us.