Before starting to create the visual appearance of an online store, you should first conduct analytical research and determine your target audience, understand the structure and principles of the market, and study in depth the theme of the future store. Why is it so important to devote time to these processes? To create the concept of the right design, we need to understand for whom we are creating the online store, which category of visitors we will target and what preferences and tastes it has. The designer needs to take into account the age, gender, social background, professional activity and other characteristics of the people who will make purchases in the store.
The analytical research is not the responsibility of the designer, marketers are engaged in this, and the designer receives directly the results of their research work, and then already applies them when creating the design, namely:
The color spectrum
Marketers argue that colors have a direct impact on buying activity. Before creating a design concept, you should study in detail your target audience and its preferences. Portals with high conversion always take into account the color psychology and its possibilities. But the main rule is no more than 2-3 primary colors.
Focus on sales
Even a very beautiful and aesthetically pleasing design of the website of an online store should not distract from the information and goods. It is just a background against which your products look even more attractive. Always keep the users in mind when creating the visuals.
Accent and contrast
It is possible and necessary to draw attention to the desired section, product or information with the help of color accents. You may have noticed that the word "Sale" in almost all stores is red. It perfectly focuses the attention and evokes the necessary emotions. But accents are used exclusively pointwise: several contrasting colors on one page will lead to the opposite -the scattering of attention.
All elements must be correctly grouped and distributed. When the visuals of a website adhere to the principles of balancing, it gives a sense of balance and harmony. Thus, is created a favorable environment on the portal, conducive to shopping.
Attention to details
Concentrating on the general visual, little things are often overlooked: color schemes for buttons, font sizes for subheadings, etc. Meanwhile, an incorrectly designed call-to-action button can cause significant damage in the form of reduced orders and profits.
Development of a corporate identity
An online store must look dignified and unusual in order to be able to make the right impression on the visitor, arouse interest in the product, be memorable and persuade to make a purchase. The definition of a corporate identity can include many concepts and components, but there are basic ones: a slogan, your store's logo, a trademark, and even certain colors and fonts.
This point is obvious enough, but no less important. Studying those sites and stores with which you will compete, analyzing the market and the current trends will help you understand how you can arrange and optimize your resource more effectively, correctly and, most importantly, make it profitable.
Still have questions on the topic? Contact the Studio Webmaster specialists and get a free expert consultation. We will make you a profitable commercial offer for the development of a design for an online store within 24 hours after contacting us.