Internet marketing tools have long been part of the online sales strategy of many successful companies. Their main advantage is efficiency even with a small investment. Hence, if your business is going through hard times, it makes sense to turn to online marketing. This will allow not only to stay “afloat”, but to increase sales on the Internet, which will accordingly affect the improvement of profitability.
Why do online marketing techniques work even in times of crisis? Firstly, due to the much larger coverage of the target audience. Customers come to an offline store from a district or from all over the city (at best), while the customers of an online store can be residents of any corner of the country. Secondly, the number of Internet users is growing steadily, which means that you will never lack customers.
How the crisis manifests itself in business:
Real income among the population is declining
Decreased purchasing power
Demand for many types of goods / services is decreasing
Sales level drops sharply
Profit decreases exponentially
In such a situation, it is recommended: