What is important to the client when choosing a contractor? They must be sure that the company is reliable and that a sufficient number of employees work in it to deliver the project on time. This is where the first thematic block follows.
It should contain brief information about the company and its employees. It is advisable to attach a photo of the team so that the customer does not have the idea that the sales manager, programmer and SEO are one person.
The phrase "We are the best on the market!" will not say anything about you other than the lack of real achievements. Convince the client of your professionalism and positive reputation, backing up your words with medals, awards and other regalia, if any.
When the customer thinks: “Hmm, you can trust these guys!”, It's time to make them a lucrative offer. Consider the requirements for compiling a commercial proposal and try to personalize this block as much as possible. Be sure to describe what is included in the service, what are the terms of its implementation, as well as the cost. No one will even consider a commercial proposal without the prices.
But what if the customer does not know that they may need additional services to successfully launch and promote the site? For example, hosting, SEO. If you provide services related to the one that the client wants to order, give them a short description with the prices after the “Offer” block.
The stages of work
A very important block for a CP, because the person who gives their money wants to know when and on what it will be spent. Briefly but succinctly describe each stage of cooperation with the client.
It's time to remove objections by providing examples of your work. It can be slides, screenshots, links, it all depends on the field of activity. But it is better for the results of your work to be beautifully presented and to convince that you are eloquent in the quality of the services you provide.
Placing the logos of famous domestic and foreign brands with which you worked will replace 1000 words. “Did you really work with Moldova-Agroindbank? And have you created an application for Hyundai Moldova? ” - surprise and delight in such questions of the customer indicates that subconsciously they have already chosen you. Or they will choose you, if the other company does not have clients with the same “big” names in its arsenal.
The last and decisive block, which puts a fat point in the choice of a contractor. Proving that you really worked with well-known companies is possible only with the help of letters of gratitude from the heads of these very companies or their reviews with a signature and seal.
Important! The structure of the commercial proposal may vary depending on the specific task, but the sequence of presentation of information must always be followed.