How to launch an effective online ad? The most important thing here is to make sure that your ad can be seen by as many potential buyers as possible. That is why online advertising is gaining such wild popularity, because on the Internet you can find both targeted sources of placement, and customize advertising in detail for your audience.
Let's take a look at what an effective online advertising can be:
SEO promotion. One of the most popular sources of traffic, which involves a set of measures aimed at ranking a web resource in the top of the search engines. This type of advertising is not suitable for everyone as it requires patience in order to carry out a complete internal and external website optimization. On average, for such an effective online advertising as SEO website promotion, it is needed at least three or more months (depending on the niche and the initial technical condition of the Internet resource). Quite an expensive type of online advertising, but a properly SEO-optimized website, will bring you constant targeted traffic for a long time.
Contextual advertising. These are paid image and text advertisements shown by search engines, and shown only to those users who search in the search engines for information on key queries specified by the advertising campaign. Promotion by contextual advertising is quite popular and in demand, but it also has its drawbacks, namely:
The display of ads directly depends on the budget of the advertising campaign;
There is a risk of getting low-quality traffic due to incorrect settings of the advertising campaign (it is better to entrust this to specialists);
Some users have a negative attitude towards paid advertising.
Banner advertising. A type of effective online advertising, which is a graphic or text blog posted on websites with a link to your web resource. There are two types of banner ads: contextual and stationary
SMM promotion. A fairly convenient tool for creating a company's image. The ultimate goal of any SMM promotion is to post as many mentions of the company as possible on social networks. It can be the creation of thematic groups, systematic postings and active participation in comments in thematic articles and groups with a link to your web resource. In the first case, the user sees the banner of only those companies that fall under their theme. And in the second, it is shown on all web resources.
Native advertising. A widespread type of online advertising, which is embedded in the text or graphic information without explicitly highlighting it. For example, large companies resort to this method when advertising their goods in films, when in a scene the main character calls on a mobile phone, and it zooms in and directs the camera lens to the smartphone, thereby conducting a hidden advertising. Also, bloggers resort to these simple methods, making good profits at the same time.