What is the service to email newsletters to choose? Top 8 review

What is a newsletter service and why is it needed?

An email newsletter service is a tool for scheduling, sending, tracking and analyzing bulk mailings. They differ based on the set of tools, navigation, interface, level of support and its availability in different languages. The main task of any such service is to provide opportunities for complex solutions in email marketing. It is impossible to get good results here without personalizing letters and analytics. That is why we need a good email newsletter service, which will provide an opportunity to fully use all the advantages of this area of Internet marketing.

The main advantages of email newsletters

• Providing convenient tools for planning and creating campaigns

• Relevance for any business

• Simplification of email sending and analysis

• Collecting information on the main metrics: open rate, click-through rate, etc.

What is the right approach to choosing the service? Key aspects

In order for email marketing to bring effective results, you need to choose the appropriate service in which you can competently plan emails, track metrics and make adjustments. Before you decide on the choice of a service, consider a number of important aspects:

1. Tariff plan - a free package for an easy start with a small base of email addresses.

2. User experience - the block mail builder should be clear, convenient and easy to use.

3. Collection of statistical data - the service should display basic metrics for each group of mails.

4. A set of tools for automation - automation for a database of more than 1000 addresses is a must have.

5. Support and availability in various languages - a good service should help you with various problems 24/7.

E-mailings: overview of the 8 best tools

1. Mailchimp

One of the oldest services in the world with a high percentage of mail delivery (96-99%). The availability of a free plan allows you to try out an email campaign with a small base of up to 2,000 addresses and up to 12,000 mails. The main advantage is the availability of various plugins and ready-made solutions. Suitable for not the most difficult tasks for small and medium-sized businesses.

Among the shortcomings, it is worth highlighting the availability of technical support only in English. The interface is not convenient and understandable for every user. It is not possible to create autoreports when using the free plan.

2. Benchmarkemail

The free tariff is also up to 2,000 addresses, but up to 14,000 mails. Intuitive and user-friendly interface. Great for small businesses and budding bloggers. Provides the ability to compose and send various surveys, spell check. Technical support, like the interface, is available in 6 languages: English, German, Portuguese, Italian, Spanish and Chinese. The interface is also available in French, Japanese and Taiwanese.

The only drawback is the lack of Russian and Romanian languages. Otherwise, it has no serious drawbacks.

3. Aweber

Quite a well-known service in Western countries among bloggers. High email deliverability rate - up to 98%. The technical support and interface are in English only. The free tariff plan is valid for 30 days, then you need to choose a standard package depending on the number of subscribers (addresses). The service offers more than 700 ready-made templates with a rather attractive design and a convenient, understandable block-based mail constructor. The main difference from other services is the presence of 6,000+ ready-made images in stock.

Among the shortcomings, it is worth highlighting the high tariff plans and the lack of other languages. An interesting point: to start using the functionality even with a trial, you need to pay 1 $.

4. Justclick

A full-fledged platform that includes an email and SMS messaging service, a landing page builder and tools for creating affiliate programs. The main advantage is the possibility of sales analytics. From the functionality, it is worth highlighting the ready-made mail templates, a convenient and visual message planner, and a constructor.

The rate of delivery of the mails is inferior to many services. Also among the disadvantages is a complex system of tariff plans with a commission of 5% on sales. The basic package is quite limited and not free. Interface and support in Russian only.

5. UniSender

Often used by online store owners. The email deliverability rate is 97%. The service offers more than 50 templates with interesting designs. Integration with major CMS and CRM. It is possible to send SMS-mailing at a rate of $ 0.03 per message. The interface is available in three languages: English, Russian and Ukrainian.

Technical support only in Russian is possible by phone, online chat and email. A trial plan is available for free, but it is very limited - up to 100 subscribers and 1,500 emails. Also a disadvantage is the too long form to fill out during registration.

6. Sendpulse

A relatively new service - a platform for mailings, SMS, push notifications and transactional emails. Suitable for online stores, as it is a mass mailing tool. An excellent starter free plan - up to 2,500 addresses and 15,000 letters. A clear and convenient interface with technical support is available in 5 languages: Russian, English, Turkish, Spanish, Portuguese. Autolinks can be easily set up in the free version. Important advantages include the ability to resend unopened emails with subject adjustments and the availability of advanced reports.

Among the minor drawbacks, one can highlight the presence of an active link to the Sendpulse page when using the free tariff package. It is necessary to check the copying of the html-code for the subscription form for correctness, as it may not work.

7. eSputnik

A universal service suitable for solving simple tasks and working with any budgets and bases. The service has a high percentage of letter delivery - up to 99%. Free trial - up to 500 addresses and 2,500 letters. The main advantage is the availability of the RFM analysis function and variational testing of email subject lines. The interface and technical support is available in three languages: Russian, English and German.

The disadvantages of this service include a small number of ready-made templates. Quite good service from Ukrainian developers with some missing functionality.

8. Getresponse

One of the most popular email marketing services. Intuitive navigation, user-friendly functionality, including setting up emails for an abandoned cart or abandoned product view, as well as excellent A / B test capabilities. The email deliverability rate exceeds 99.5%. Technical support in Russian (online chat, mail) and English (online chat, mail and phone). The interface is available in over 20 languages. Among the main advantages, it is worth highlighting the page builder, the presence of more than 500 ready-made templates, a photo gallery, and extended statistics on mails.

We managed to identify one minor flaw - pricing policy. The cost of this service is higher compared to its analogues, but its functionality fully justifies itself.

Comparison table of email marketing services

Our experts' choice - Getresponse

This service contains the necessary intuitive and convenient functionality for email marketing on the Moldovan market. Advanced settings for trigger emails, automation, A / B testing, the ability to preview mailings on various devices, full analytics, the function of the ideal time to send - all these are the indisputable advantages of the service that determined our choice.

Take your customer interactions and sales to new heights through email marketing on your own, or entrust this job to specialists. Considering that recently the effectiveness of this area of Internet marketing has been falling in all niches, the best solution would be to entrust the email campaign to professionals.