A landing page is the target page to which the recipient is redirected for marketing purposes. Why is it necessary? Studies show that creating a landing on WordPress is a very popular operation, whose popularity is caused by a characteristic, very effective structure. They are well converted, that is, acquire many contacts, potential customers and sales.
The aim is to encourage the visitor to do something. They are different: leaving contact details, registering, subscribing or buying goods. Thus, the art of landing is to design a narrowly themed page to convince the recipient as much as possible to perform the planned manoeuvre.
In this article, we will introduce you to several methods of how to create a landing page on WordPress. This procedure can be performed independently, that is, not connected to your page, using different types of software and hosting. Let’s say you already have a website on WordPress. Then there are 3 main ways to use it:
I. The simplest method - if you do not have the topic of the page, you can look for the finished. It will be a blank page that can then be created by yourself using the editing tools. So if you only plan to buy a ready-made template, check the specifications whether it has this option.
II. You will have independent pages located on a different domain than the official website. Now you will have the opportunity to buy a new domain and install on it a new website on WordPress with the theme of landing. This solution takes a lot of time, but it will enhance the prestige of your company by using a brand new domain.
III. Why not use one of the available postal systems on the market? Today, most e-marketing systems have their designers and templates. In this case, you don’t even need a personal website. You can use hosting from the organization or bind the prepared Landing page to your domain. If you do not know which system to use, try testing Getresponse, which allows you to make mailings and even conduct webinars.
Let’s see how to achieve landing page creation on WordPress without any knowledge of CSS, HTML or PHP.
1. SeedProd is simple and recommended for all users. This is the best plugin in the modern market, which allows you to do without the hassle of coding. Maximized to be light, fast and most appropriate for SEO.
2. Beaver Builder has a drag function. Allows the use of ready-made standards, which are subject to change with ordinary tools.
3. Divi was developed by the Elegant Themes command. It is available as a theme with constructor support and can be used as a stand-alone constructor.