Each brand or company should strive to form its own style, this is the only way to earn the coveted reputation and get its place in the market. In this case, the logo plays an important role. A logo is a distinctive trademark representing a particular company.
Probably, we shouldn't dwell on the value and importance of a logo for a long time. Suffice it to recall what you primarily focus on when searching or choosing a product, isn't it this small, bright picture? Yes, you can skip various advertising gimmicks, but you definitely won't miss a well-designed logo, and you will definitely remember it for long, even if it was not what you were looking for. Thus, the development of a logo is a service which cost depends on many factors.
The price for the development of a logo cannot be determined by any standards, because no self-respecting company would like to be included in the category of standard, ordinary ones, in other words, one of many. It all depends on the task at hand and a number of other factors. Let's take a look at what influences the cost of logo design:
Where or from whom you are going to order: if you do not want to spend money at all, the perfect option would be to use a graphic editor, there are a great many of these on the Internet. However, the result may be not the way you would like to see it. A professional agency or IT company has a special approach to creating a logo, so the price here may be higher. In this case, you can find completely different price tags, but if the studio has a name and an impressive portfolio, you don't have to worry about the quality.
We'll see this topic a bit later, so now let's move on to the next factors.
Professional level of a specialist: this is one of the most important factors, of course, the more talented and experienced the web artist is, the higher the price will be.
This can be said both in the context of private designers and in the context of the respective companies. Moreover, in the latter case, it is not only the level of the designer himself that is important, but also the coherence of the work of the entire team as a whole. After all, before your order reaches the designer directly, it will go through a manager, marketer, team lead and possibly someone else. Therefore, in order for the project to be completed as you intended, the team must have sufficient competence and, in principle, a high level of qualifications. Thus, the cost of developing a logo will definitely get your money back.
Uniqueness: This is perhaps the main characteristic of a good logo. A professional designer must carefully check his work for uniqueness. It is necessary to use certain resources to do this, for which part of the budget is also allocated. Experienced designers, even before starting work, analyze the scope of the company, looking at many logos in order to exclude the opportunity of using similar graphic elements as much as possible. It is advisable to order a logo from such a specialist, then the price will be proportionate.
Number of options: We would like to point out right away that a lot does not mean good. A certain amount of time is spent on the development of each logo, and in this case it is better to spend more time analyzing and carefully working out one or two options than creating 10, from which nothing worthwhile can be chosen.
Corrections and revisions: of course, if we are talking about a few changes, this will not greatly affect the price, but if you want to change half of the work or even more, the price tag can go up well. In order to avoid this, it is advisable from the very beginning to clearly define the goal and set the task, give all the necessary data and outline all the wishes.
Deadline: you should understand that logo development is not limited to drawing alone, it is a complex process that includes an analysis of the market, competitors, current trends, and more. It all takes time. If you want to order and receive a logo design as soon as possible, be prepared for the price increase. This is because more staff and resources will need to be used.
Presence or absence of a sketch: if you have a sketch, the cost can be reduced, because the designer only needs to draw up your idea. For an experienced professional with the right skills, this will not be difficult. However, if a designer wants to give you advice, do not refuse, listen.
Only the logo or the entire corporate identity: the logo is part of the corporate identity, exactly like a business card, brand book, and much more. Therefore, it is best to design the logo in conjunction with the rest of the elements. Then it will turn out to build a full-fledged and harmonious brand image, which will positively affect its position in the market and the level of recognition. Naturally, such a complex service is more expensive, but still more profitable. Then ordering the development of each element separately. This is only suitable if you are in the final stages of shaping your style. However, the fact that the designer will have to adjust the logo to fit other elements can also affect the cost.
Final work formats: for the client to be able to use the logo in any space, real or virtual, and on any object, it is necessary to provide the logo, at least in the basic, most commonly used formats. Despite the fact that this is a mandatory requirement, it is still better to clarify this point at the stage of negotiations.
If you want to order the development of a logo, but do not know how the price is calculated, we suggest considering the following options:
Option № 1 - Newbie or "I have a friend, he is a student designer"
If you are not ready to spend, then this is ideal. There is a small chance that you will come across a talented nugget, but even in this case, he will not have enough experience to complete all the necessary steps and provide you with a full-fledged result. It also raises a big question about uniqueness.
Option № 2 - Freelance
This option can be described by the phraseological unit "a double-edged sword". You can get to a really professional designer who will design a logo from your sketch for a certain price. But in any case, you will have to develop an idea yourself and draw up a very detailed technical task. As you may see, there is a small, but still tangible difference between a simple performer and a design developer. The first, no matter how experienced he is, will only undertake the implementation of an existing idea, on the other hand, the developer can not only create, but also come up with a concept for your logo. In addition, not all performers conduct the same rigorous analysis.
Option № 3 - Agency
By contacting the agency, you will already have to give money, but here you can already count on a more thorough and in-depth study of your order. This study includes market analysis, target audience, logo creation based on your chosen concept. As a result, you will get an excellent job that matches the task at hand.
Option № 4 - A company with a name and big experience in the market
This option is great because it gives you more choice. Here you can order the service separately or in combination with others. You are given more options, each contract is drafted individually and allows you to deviate from the standard. Among other things, a whole team will work on your project, in addition to the designer, including also a marketer, manager, art director, etc. Thus, the order will be processed as carefully and efficiently as possible. Accordingly, the price will be commensurate with the expended efforts and resources.
Our company is just included in the category of the latter option. We offer the highest quality service and flexible pricing terms. Interested in developing a logo for a company in Chisinau, whose price will fit perfectly into your budget? You have come to the right place, as every order is assessed individually with us. For more details, please contact our consultants.