“Violet, red, blue!” or the rules of combining colors in web design

Choosing the colors for the site: the main criteria for selection

The question of color selection, on its own, depends on many factors. Here, it is essentially not only to pay attention to the meaning of the color, but there are also and other factors that decide the color palette of the site:

• theme (it means to what product or service is dedicated the resource);

• type (online shop, corporate site, site business card, landing, and others);

• target audience (to whom you will sell your products, services);

• company's corporate identity.

Regarding the color combinations used for call to action buttons (order, buy, register, follow, etc.), to increase the number of conversions, there isn't a special color.

“Speaking exclusively from our practice, we get the following situation. As a rule, the visual part of the site depends on the corporate identity of the customer’s company (90%), the colors of its logo and brand book, if there is any. It means, that in order to accentuate some elements, it is used the most vivid color from the given color palette. If, for example, the color palette is monochrome or pretty pastel, to accentuate something you can add a sided shade, but its choice any way will depend on the main color combinations,” — comments Iacovleva Marina, the leader of design department in Studio Webmaster.

In this way, the selection of color palette of the site needs a complex approach and deep analysis of the field.

What role does the psychology of color play in web design?

Regarding the theme of color theory there are many articles, books, where is described the meaning of each color individually, and the rules of their interaction with each other. Of course, these basic concepts are taken into account in the creation of professional web design, but they are used in combination with the above factors.

Because each color has its psychology, then the theme of web design will largely determine its color combination. For example, the predominance of black color talks about sophistication, style and elegance.

Blue — the color of safety, stability. It creates the atmosphere of confidence. For these qualities, it is used on medical, banking sites, for example.

If we talk about Dalmors.md (resource dedicated to fish production), the theme itself defined the color:

Green — symbolize purity, environmental friendliness, freshness. It is used frequently in the design of the sites that are specialized in organic products, food, flowers, and others:

Red — for some people it is perceived like the color of violence, and for others — the color of passion. But, not important how you regard this color, because in the end what remains true is the fact that: the red color effectively attracts attention, that is why, it is frequently used for online shops, not as a general background, but as a way to focus users attention. Namely, on these internet resources the main task is — to sell.

In conclusion

The visual part of a web page decides many things: how much time the users will be on the site, what things will attract their attention, what and how much they will buy, will they return for the second, third time. Also, the design closely intertwines with the technical part of the question: If you had a brilliantly designed main page and category pages, this won't bring any profit if the site is loading slowly or the links of red buttons lead to inappropriate pages.

The task of each business — to bring profit, which means you don't need to underestimate the importance of the visual part of the site. That is why we recommend ordering the web design development from professionals, who can provide a portfolio with successful works and a guarantee in the form of a contract. Otherwise, you risk getting an unpopular and unprofitable resource, even if it sells really high quality goods.