Usability website design is an assessment of the simplicity and comfort of working with a website, which answers three main questions:
Did the user manage to find what he came for?
How quickly did he manage to do it?
Does he have a pleasant impression of interacting with the resource?
If the answer to all three questions is yes, then it is highly likely that an Internet user will visit your site again. And it is the high-quality development and creation of a turnkey website, design concepts in particular, that is responsible for all this.
The designer thinks through how visitors will interact with the interface, what steps they will need to take to get a particular result, and then decides how visually each of these steps will look. This approach is also called UX / UI design, it allows you to create a convenient and practical visual part of the Internet portal. However, usability does not take away the opportunity to create a beautiful website design.
Usability design significantly affects such important business indicators for each project as attendance and conversion. If a visitor quickly finds what he is looking for on your resource, the information provided is valuable to him, then this guarantees repeated visits. A well—thought-out navigation and a properly built sales funnel will definitely push you to commit the main target action - purchases.
Usability audit allows you to objectively evaluate a website for the convenience of interacting with it, as well as to find out if there are weaknesses in web design. To do this , check:
page loading speed;
matching the theme and design;
visual presentation of content;
In professional companies, such a study is conducted by a special focus group that evaluates the website from the point of view of an ordinary user. The number of metrics to evaluate, of course, is significantly more. Website audit is a fast—paying investment that allows you to start earning significantly more than you earn now.
Do you have any questions on the topic or do you want to order a usability design? Contact Studio Webmaster specialists and get a free qualified consultation.