Adaptive web design

What to choose - creating adaptive websites or mobile versions?

Due to the fact that many people confuse adaptive design and the mobile version of the site, it is worth determining the exact meaning of each term separately. So we can understand what is better and more profitable.

Adaptive design should be considered only as an integral part of website development. Technically, one web resource is being created that has the ability to adapt to various devices. In other words, if you make any change, for example, change prices or add text, or change the image, all these items are automatically displayed on all devices.

On the other hand, the mobile version is a separate structure that requires separate administration. In principle, the mobile version is designed specifically for small screen sizes, and not for all other devices except desktop ones.

In addition, there are several more significant disadvantages, namely:

• Creation of a separate web structure requires additional monetary resources, which is not at all profitable;

• The need to download the mobile version. It is not very convenient, of course, only if the user is sure that he will use it often enough.

• The traffic is divided, which does not have a very beneficial effect on the process of website promotion.

Due to the complexity, it is better to contact a professional IT studio for this service. Typically, these studios employ qualified and experienced staff. At least here you will find just such ones. We offer adaptive design as part of a turnkey website development service, but if you already have a website, you can still contact us. We offer an individual approach to each client, so you can rest assured that we will find the best option for you. If you still have questions or want to specify the points of interest to you, please contact our consultants. They will be happy to answer all your questions!

Types of adaptive design layouts

At the moment, there are five types of layouts:

• Simple - consists of scaling images and typographic elements (text). This is not a very flexible type of layout, so it is suitable for small and uncomplicated sites.

• Rubbery - Shrinks page elements to fit the width of the user's device.

• Transfer of blocks - used when the site has a large number of columns. In this case, the side boxes are dragged down the layout.

• "Several in one" - represents the development of several layouts for different screens. This is a laborious process that requires skill and experience.

• Panel - in this case, a special button is created, when pressed, a menu appears in a horizontal or vertical position.

To order a website layout that will adapt to different devices, you can contact Studio Webmaster.

What is an adaptive design, and why should you order it?

Adaptive web design is a design configured in such a way that a specific web resource is displayed correctly on any device. This is mainly related to the size of the interface. That is, the pages are automatically adjusted to the parameters of user devices.

Given the high rate of technological development in the modern world, adaptive design is not more than something unique, some kind of additional service, but a necessary solution in the web development environment. Every day, more and more users have more than one device, which in turn is a key factor indicating the importance of adaptive website design.

Now it is difficult to find a company, enterprise or person who does not have a website, and it is natural that more and more attention is paid to their development and promotion. In this context, the main role is played by such a parameter as usability. In this case, it is impossible without an adaptive website design, the main goal of which is to provide the user with the convenience of navigation and performing various actions on any device with any screen size and any resolution.

Continuing the topic of convenience, it is worth noting that this factor directly affects conversions, which, in turn, further determine income in the case of commercial activities and popularity or recognition in the case of non-commercial ones. That is, conditionally, adaptive design will not interfere with any site belonging to any field or meeting any tasks.

From the above, it follows that the creation of adaptive design affects the promotion, or rather is one of its conditions. This is due to the fact that a site without an adaptive layout is much worse in search engine rankings, therefore, it loses its audience and traffic. If the pages of the site do not load well, and the content is not displayed correctly, the bounce rate increases, and search engines take note of this fact. So your site is unlikely to reach the TOP soon.

Advantages of an adaptive website

We have already mentioned the role of adaptive design in promotion and the benefits in the context of conversions, so further, we propose to consider other benefits:

• An adapted site provides a more stable income, since most users now make purchases or orders from mobile devices.

• Adaptive design ensures the integrity of the web resource, preserving the original design and structure, thereby remaining memorable and unique. This is how you ensure the loyalty of your users to your site.

• In addition to retaining existing users, you can also attract new ones. In the process of searching for the necessary information, product or service, the user will definitely give preference to a site that loads faster than others and most conveniently presents its content.

• Adaptive website design will allow you to outperform competitors. This will allow you to achieve all the tasks and get the expected result. Well, besides everything else - it's just nice, isn't it?