What to choose: a unique web design or a template variant

What functions does the website perform and how does it relate to the design?

The task of any website is not only sales, but also the formation of a positive image. A good reputation significantly affects sales and leads to a gradual increase in profits. One of the main factors that creates a positive impression about the portal is its visual design.

Another sphere of influence of a web resource, whether it is an online store, landing page or a business card site, is customer activity. The color scheme used on the site should cause calmness, trust, and a sense of security, because such a state contributes to making online purchases.

Of course, it all depends on the target audience of the business. If you sell children's products, then pastel colors are not the best solution. And there are separate requirements for business websites on the topic of finance in general.

Do template design solutions take all this into account? No. Only professional WEB design with an individual approach can guarantee that the colors used and their combinations 100% meet the needs and expectations of your potential customers, have a “selling” influence on them and stimulate shopping. If your website design does not perform these functions, then it is doomed to become a non-profitable project.

Advantages of a professional approach to website design development

• Visitors get the impression that they have a serious portal in front of them, the reliability, honesty and reliability of which is beyond doubt.

• It is easy for the user to interact with the presented information, he quickly finds what he needs.

• The ranking of resource pages in search engines improves due to the fact that high-quality visual has a positive effect on behavioral factors.

• You are effectively promoting a branded brand.

Do I need a professional design?

To answer this question, answer yourself a few others. Do you need:

• positive image, popularity and demand?
• a constant influx of new customers?
• positive feedback?
• a tool to encourage purchases?
• an opportunity to present your product in the best light?

All this directly affects the success and prosperity of the business. If at least one of the questions you answered in the affirmative, then you definitely need a professional web design. Template solutions are not able to meet the needs of medium and large businesses that seek to scale. A good design made according to all quality standards is the key to success.

Any other questions on the topic? Contact Studio Webmaster specialists and get a free qualified consultation. We have been professionally developing websites and creating individual designs from scratch for more than 10 years, so we know all the subtleties of the process.