The task of any website is not only sales, but also the formation of a positive image. A good reputation significantly affects sales and leads to a gradual increase in profits. One of the main factors that creates a positive impression about the portal is its visual design.
Another sphere of influence of a web resource, whether it is an online store, landing page or a business card site, is customer activity. The color scheme used on the site should cause calmness, trust, and a sense of security, because such a state contributes to making online purchases.
Of course, it all depends on the target audience of the business. If you sell children's products, then pastel colors are not the best solution. And there are separate requirements for business websites on the topic of finance in general.
Do template design solutions take all this into account? No. Only professional WEB design with an individual approach can guarantee that the colors used and their combinations 100% meet the needs and expectations of your potential customers, have a “selling” influence on them and stimulate shopping. If your website design does not perform these functions, then it is doomed to become a non-profitable project.