The next step after creation – is the promotion of online stores on «1C-Bitrix». Is necessary complete confidence, that consumers already know about the website. There are several ways to do this.
First of all, it never hurts to fill the resource with original and high-quality content: articles, reviews of new products, tips and life hacks. So users and search engines will understand, that they have are facing a real expert. The organization of a meaningful blog should encourage readers to return to the website to absorb more up-to-date information.
A necessary will be the collection of e-mail addresses (e-mails) from persons who already managed to purchase something from you, as well as the promotion of new products from the assortment and sales. It also should be borne in mind about social networks: the official pages on Facebook, Instagram, Twitter and VKontakte will certainly help to find out the degree of success in interacting with the clientele.
Another method that is characterized by speed – is contextual advertising in Google Adwords and Yandex.Direct. This is relevant if the products offered are frequent «guests» in search engines. Then, you will attract customers in any case – even if the online store is open some days ago.
Finally, it remains to talk about search engine optimization (SEO). The mentioned method of promotion is for long-term effectiveness. But only with proper adjustment, the effect will be amazing. There is serious work to be done: it is necessary to create a semantic core, select key search queries, use mini-markups, create landing pages for product categories, etc. In such a way, there is a slow but an increase in the position of the web resource relatively to competitors.