Online store on Wix – the perfect choice for the market in the XXI century

Platform Selection

The online shop will become the face of the brand, its center of attention. The platform on which websites stand will play a significant role. And the e-commerce functions available on it will determine how effectively you conduct entrepreneurial activity.

To maximize the potential for manufacturing, launching and developing a commercial Internet site, choose the online platform described in the article. Wix offers competitive prices, as well as a wide range of professional tools that will help in the rush to start work and eventually turn into a multi-million-dollar business venture. Using this system, you can immediately start forming a site by configuring a ready-made template.

Definition of the target audience

First, you need to make the most important decision: who will become the fundament of the client base of the online resource. The correct definition will contribute to the selection of the range of goods for sale, the correct design of websites, the designation of the correct marketing techniques and delivery system.

If you already have a product idea, determine who will be the perfect web customer for them. However, if you're starting your website from scratch, think about the people you want to satisfy commercially. Ask yourself: How old are these people? Where do they live? What are their interests?

A good method of creating a profile is a fictional character that embodies the characteristics of the target group of buyers and is built on the basis of knowledge about their needs, problems, expectations, information retrieval techniques and purchases. Representing a specific ideal consumer will help you determine who you are targeting for a web store offering.

It is worth choosing the subgroup that you are well aware of. To successfully promote and sell, you need to really know and understand your own client base. So, if you bet on the social stratum to which you belong, simplify the process.

Selection the range of products

It's about the most significant point. How to feel the needs of the market? Focus on the selected task force and its expectations.

What non-existent product or service can you offer to your audience? What potential customer problems can you solve in this way? What is already there, but can be offered in the best possible way? What will interest the potential clientele from what will solve their problems?

Whatever you are going to implement, you should understand whether the products meet client’s needs.

Drop shipping

Do you know how to achieve the creation of an online store on Wix and take the first steps in earning money? We offer drop shipping. Not only can you do online sales in no time, you'll also benefit from incurring only minimal upfront costs and avoiding inventory management and shipping.

Drop shipping – is a type of retail business. It allows you to quickly open a trading firm without having to maintain inventory, manage it and send ordered online goods.

The system is based on an agreement between the supplier and the seller. It consists in integration with a direct delivery partner. From the partner catalog, products that you will sell are selected. Web-buyers will purchase what they need through your online resources. And you will transfer the order information to the supplier, who will pack and send the Internet goods.

Here's how it works:

• You choose the goods you want to sell and set your prices.

• The client takes the product and pays through your online resource.

• You transfer the online order to the supplier and the agreed payment.

• The supplier sends the products exactly to the consumer's address.

By setting up an e-commerce website on this platform, you can integrate your website with a direct delivery service (like Modalyst or Spocket) in just a few clicks. Next, prepare catalogs by specifying web products from the supplier line. When online customers begin to take consumer goods from you, the supplier will manage the execution and shipment of orders. And you will take care of an attractive environment and promotional activities.

Connection of a payment provider

Here the question of the financial component necessarily arises. Enabling the clientele to make payments online in a smooth and, above all, secure way is a very important step.

First, decide which payment methods you will accept. It is necessary to offer online buyers several options. It is the matter of the first importance that they can use the one they trust the most and that they use most often. Usually, are offered some methods such as:

• Cash payments.

• Bank transfers.

• Payment by credit card.

• Digital wallets (e.g., PayPal or QIWI).

• Buy now, pay later solutions.

Then choose a payment service provider. The operator processes every transaction for the business, including people's payments. First of all, the company will be checked by the selected operator, and only then will the beginning of the acceptance of money.

Birth of a name and purchase of a domain

Knowing what, to whom and how you are going to give for money, take care of other important aspects. It's time to work on a memorable name for your business.

It is necessary to look for words related to the product, industry, values or what makes the brand unique. Using a set of sought-after words, the name of the trademark is formed. You can also use the generator and choose from the options offered.

Here the SEO component is certainly taken into account. Find out what phrases are used by the main online customers – check the relevant search queries and the Google Trends database.

It is necessary to indicate the name of the product category – the clientele will immediately know what you offer. For example, if you sell skis, add words related to the slope, winter, snow, famous ski areas or equipment.

First of all, make sure that the name of your company is highlighted and no longer used by anyone.

How do I know if a made-up name is original and not used?

• Study your direct competitors.

• Find your name on Google and social media.

• Check the registers of companies on specialized state resources.

With the name you choose, immediately buy a professional Internet domain. A domain name is bound to match the name flawlessly, as it helps online-shoppers find you instantly. Pay attention to the cost of registration and maintenance – in most cases you will pay quite a small amount per year.

Using the Wix e-commerce platform, you can register and connect a domain from the site. If you sign up to accept online payments, you will receive a web domain with no additional fees during the first year.

Creating a website for sales

Well, it's time to do everything to optimize the resource for conversion. It is very important that the website looks attractive. And smoothly guided online-consumers throughout the transaction process, all the way to web ordering and payment.

Here are some tips to consider:

1. Use a template. Fortunately, in this sense, there is no need to discover America. There are many patterns that favor change and personalization at your own discretion, until the Internet resource becomes one and only in its kind. All the most important features are built into the templates, so the store can immediately start online-selling, and you do not need to create anything from scratch.

2. Definitely you will sell. If the trademark is not immediately and unambiguously recognizable, it makes sense to tell website visitors what is offered here. Do not keep potential customers in the shadow and immediately explain what exactly you are trading.

3. Writing a clear CTA. At every stage of the buying process, people want to know what's going to happen next. Make sure that the text of the CTA (Call to Action) is intuitive and clearly indicates where the person will be directed when clicked.

On the home page, a prominent “Buy” button is included, which directs users to the directory. On each page there is a visible option “Buy” or “Add to cart”.

4. Organization of the structure. At the top of the page there is a clear navigation bar that will help buyers immediately find the desired place.

Let online-consumers quickly see what products they already have in their cart by adding a cart link in the top right corner of the website.

Essential links are placed in the footer of the page – for example, to shipping and return policies, to pages in social networks and contact details.

5. Add high quality pictures. Photos are perhaps the most important part of online sales. Internet-customers have the right to know what the goods look like and to be sure that it is the seller who wants to sell. Professional frames and videos are used to demonstrate the appearance, properties, size, dimensions, weight.

Formation of a strong strategy

How to create an online store with Wix and succeed? A strong brand – is the base. Branding in e-commerce is literally everything that Internet-customers have to face: name, logo, color palette, way of communication. The brand should be inextricably linked to the type of organization and the expectations of the target audience.

It will not be unnecessary to play with colors and along with the formation of a palette of your own trademark. It is required to choose 3-4 colors and consistently use them.

Creating a company logo – simple shapes and legible letters will work here. The logo should be special and instantly recognizable even in a very small format. For example, in the form of a small icon in social networks or on packaging. This will become a showcase of the company and will immediately be associated with it. So, spent a little time and try to create something really special.

Another significant aspect is the voice of the trademark. The way you communicate with users, the style in which you create content. Maintain uniformity of style in all communications: description, publications in social networks, e-mails.

Ask yourself: Who is my web-buyer? What type of message would be appropriate? What style of language are they used to? Is it better for texts to be light and cheerful, or rather formal and serious?

Marketing campaigns

Effective actions make strong the brand identity, which in turn helps to strengthen consumer loyalty from the very beginning of the relationship with them. Having a professional website and a consistent brand will strengthen the conviction of customers to buy from you.

The web resource is ready – it's time to advertise it. Do you feel it's time to start? Attract as many people as you possible can, use free and paid marketing strategies. Creation and promotion of an online store on Wix is best entrusted to professionals from Studio Webmaster. We work with conscience and for your success!