Content
5 min. The modern market requires more and more convenient shopping options. The answer to this challenge of our time is the development of a mobile application for an online store.
This sales channel guarantees the trading party the presence of a personal permanent place in the buyer's phone, and the user – an inseparable connection with the favourite brand. The application is designed to meet the individual needs of the seller and increase the loyalty of the clients due to the ability to send them to push notifications. It is ideal for the activities of trademarks with a network of offline stores because its functionality effectively develops a systematic omnichannel strategy.
Very often, when evaluating the success of diverse products for smartphones on Android and iOS platforms, it is necessary to take into account the number of its downloads, which in reality is not a determining factor. Success is obvious when users not only download but also use this application.
Ideally, it should be available for both popular operating systems: iOS and Android. The development of a mobile application for the needs of an online store will certainly bring additional advantages in sales to this trading platform. It can be promoted both among individual clients and among the target audience.
It is not a secret that sales of gadgets are constantly growing. Mobile applications are especially interested in this regard for organizations working in the B2C sector. Most of all will benefit sellers who offer consumer goods, clothes, cosmetic products, books, etc.
The most important functions that a developed software package for an online store must meet are:
Texts, buttons or graphics – are as legible as possible.
The interface is adapted to devices with or without a touch screen.
Easy to use and an intuitive form of a product presentation.
Application of filters, thanks to which buyers will be able to find appealing products even faster and easier.
Automatic adaptation to the screen resolution of the device.
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Studio Webmaster creates universal applications for online stores at an affordable price. These programs are well adapted to people's needs and expectations. They are fully integrated with the brand's electronic-commerce system, so always relevant and consistent data is laid in various sales channels. Sales management from the online store and the application is carried out from one admin panel. This solution is especially relevant for organizations that have a stationary network of stores or boutiques, as well as for firms offering unique products.
