Search engine optimization is a mandatory attribute of companies that want to successfully work on the Internet and get new customers from search results. An entrepreneur has several opportunities at once: contact freelancers, a professional SEO studio, or hire a full-time SEO specialist.
In this article, we will tell you the advantages and disadvantages of each of the options, as well as reveal how the prices for SEO-promotion are formed and by what parameters to choose the optimal contractor.
There are three main ways of calculating with promotion specialists: monthly, hourly, one-time. If you have a large site, then the hourly pay may end up being much more than your marketing budget.
A one-time settlement also has disadvantages: the contractor may not be interested in providing services on a long-term basis, which will affect their quality.
Monthly fixed payment is the best option for promotion in search, along with which you get:
Constant project support: at any time you can ask a question or promptly solve the problem that has arisen.
A clear understanding of how much money you will pay for the next 3-6 months of promotion and what kind of return on investment you can expect.
This method of pricing is justified if you:
Plan your time and budget strictly. An online store is a good example. On it, you need to regularly expand the product range, and optimize new Internet pages for search engines. Usually this is about the same amount of work from month to month.
Are already in the TOP, but you need to maintain this result. Website ranking factors are constantly changing, therefore, to maintain high positions, it is necessary to regularly carry out optimization work.
Are a small business representative. If you have a narrow focus on business and limited tools to drive traffic from search results, then a monthly payment for services with a fixed price will be a great solution.
Before concluding an agreement with a private specialist or a company, be sure to specify what exactly they offer under the “SEO-promotion”service? This should be a clear list of works, according to which you will then assess the quality of their performance.
When drawing up a technical assignment for the provision of SEO services, Studio Webmaster always gives a list of works that will necessarily be performed as part of, for example, the internal website optimization. Typically the basic package includes:
External optimization services include the purchase of links (placement of references to the site and links on thematic portals, mass media), as well as registration in catalogs, forums and crowd marketing.
The performer and their experience are the main components of successful promotion in search engines and the key factors that affect its cost. You can contact a specialized company with extensive experience in the IT field, or you can hire freelancers who offer inexpensive website promotion, but in the end you will not get the desired result.
It would be strange if a large and reputable SEO agency with additional financial burdens (office rent, salary payments to employees, etc.) took little money for its services. Quality has its price, and this is especially true for search engine promotion.
Additional factors that affect the final cost:
Search engine optimization services are based on in-depth analysis of competitors and a thorough understanding of the principles of search engines. They directly affect the result, but neither Google nor Yandex ever talk about exactly how their algorithms work.
It turns out that the SEO specialist’s actions always depend on a third party - search algorithms. Therefore, it is impossible to predict exactly when your site will be in the TOP.
And here the decisive role belongs to the experience of the performer. Together with it comes an understanding of how search engines work, which actions improve the ranking more often and faster, and which ones should be used last. This knowledge saves you time and money, but comes at a cost.
“If a contractor guarantees you“ 100% result ” or “ website promotion is cheap and fast ”, then they either do not understand the specifics of SEO promotion at all, or deliberately deceive you.”
The minimum time after which you will see a positive SEO effect is after 3 months. Yes, it's not fast, but you’ll get the result that will last more than one day. By the way, if the business niche is not very competitive, and the site is promoted in a specific region (for example, in Moldova), then we can raise it to the TOP 1 even in 2 months.
As a rule, they promise that they will bring the site to the coveted TOP for a symbolic amount (from $ 50-70 / month). Their offers really look attractive because they do not have a premium for office, advertising, accountant, etc. But if you ask for a portfolio, a commercial proposal, then you are likely to be disappointed. In addition, one freelancer cannot complete a large amount of tasks, only a team of specialists can do it.
Working with remote and unknown SEO specialists is always fraught with risks. For example, a cheap website promotion may not bring any results or the terms will be disrupted.
Experienced and in-demand freelancers, as a rule, are always loaded or ask for payment, which is not much different from the cost of services in full-fledged agencies.
In the eyes of many entrepreneurs, a full-time IT specialist is a jack of all trades who must resolve all issues on the site. If you want one person to combine several specialties at once, then be prepared for the corresponding result.
Besides, how to understand without knowing the question that the hired SEO specialist is really a professional, and not a student who has learned a couple of terms in order to shine at the interview? It is most likely impossible.
From a financial point of view, hiring a staff specialist is also not always a justified decision: some companies offer a price per month for search engine promotion less than the salary that you will pay “your” SEO specialist.
Search engine optimization is a whole complex of measures, so it is best to contact a company with experience - specialized specialists who will distribute among themselves different aspects of work on a project:
These are guys who know how to work in a team, and have more than a dozen successfully implemented projects behind them. By contacting Studio Webmaster, you receive documented terms of cooperation. No delays in deadlines or poorly performed work, because this is not in our interests. We work for results and offer competitive prices in our segment. Our specialists will be able to explain to you as clearly as possible what website optimization is, and what promotion basically consists of.
We will send specific figures for promoting your site in a commercial offer within 24 (maximum 32) hours from the moment of the application. Call us!