A website development for a company is an indicator of its viability, reliability and a full-fledged sales platform. This is a multipurpose business tool that, if properly created and promoted, gives undeniable advantages over competitors. Here are just a few of them:
Market expansion. Your site becomes a meeting point for the client. It contains all the information needed about products and services, so it is a great place to sell and transact.
Availability 24/7. You can not only accept orders via the Internet, but also do it around the clock. Meanwhile, your competitors' stores close at exactly 18:00.
The expansion of the customer base. The creation and promotion of sites is arranged in such a way that a large number of Internet users begin to visit the portal. They are all your potential customers.
Profit growth. So, you have a promising distribution channel and a large influx of visitors. What follows from this? Increased sales and revenues, of course.
To understand why you need not only professional development, but also website promotion, you need to determine how users find the goods or services they are interested in on the Internet:
A person drives a query into the search line, for example, “developing an online store”.
2. The search engine generates search results for this query.
The user selects one of the first sites from the list and goes to it. If they liked the price, then they buy, if not, they look further.
Without promotion, your newly made web resource will be on the second or third page of the search results, where now almost no one ever reaches. Optimization will also allow you to promote the site, and Internet users will see it first when they search for services related to your activity.