In addition to SEO, social media optimization (SMO) is also carried out. Its essence lies in preparing the portal for the transition of visitors from social networks, as well as creating all the conditions so that they can easily get from the site to the company's page on social networks. For this it is carried out:
- identification and analysis of user behavior patterns;
- introduction of an intuitive and user-friendly interface;
- ensuring information diversity;
- placement of buttons “we are in social networks”, “share the publication in 1 click”, etc.
- implementation of the module with reviews;
- adding links, leading to the main website, in social media posts, etc.
Still have questions about this topic? Contact the Studio Webmaster specialists and get a free qualified consultation. We have been offering comprehensive website promotion and adaptation for Google, Yandex and other search engines since 2008.