TOP promotion? A staff specialist or a SEO studio

SEO studio or full-time specialist: the factors of choice

Cost of SEO studio and specialist work

If you are planning to hire a full-time SEO specialist to promote your site to the top, then keep in mind that a professional webmaster will not want to work for less than 500 euros. But if you are lucky and still find one, then do not rush to rejoice. Most likely this is a job seeker who has read the basics of SEO optimization in theory and heard that you can buy links thereby with a 100% probability of promoting a site to the top.

Hiring a SEO professional for one project will be costly, since the main focus of the work falls on the initial stage, when work is carried out on the preparation of technical specifications for programmers, technical optimization of the site and the gradual build-up of the link mass. A month after such work, the need for a full-time SEO specialist will disappear and you will have to pay the full-time employee for the fact that they simply do nothing for the rest of the time.

The narrow specialization of an SEO specialist

Let's say the SEO specialist you hired received a project and, as mentioned above, made the terms of reference for programmers. The question is, what if there are no programmers? You will have to waste time and look for third-party programmers. The SEO specialist cannot cope with such a task, and this leads to additional cost. Next, you need to write meta-data and write texts for the site. Really high-quality texts optimized for search engines can only be created by a copywriter who is writing texts professionally. This is the huge advantage of a SEO studio over a full-time specialist, it has a staff of specialists from different departments, both programmers and journalists and copywriters, which speeds up the promotion of a site to the top by half, or even three times.

Link building

In the next step, the hired SEO will take up the building of the site's link mass and first of all turn to the purchased link sites like GoGetLinks or Miralinks, make a list and buy eternal links there. But here only one purchase will not do. In order for search engines not to ban the site and reveal the purchased links, it is necessary first of all to analyze them for spamming, as well as write high-quality content with the aim of organic introduction of the purchased link. The SEO studio has all the necessary tools and specialists for this.

Another plus in favor of choosing a studio is that over time, a white base is being developed, where you can place high-quality non-spammed links, which in most cases give a greater result than the purchased ones. This must be prioritized, otherwise the Google and Yandex algorithms (Penguin, Minusinsk) will push your site far out of the top.

Advantages and disadvantages of a SEO studio and a full-time specialist

Considering all of the above, it would be worthwhile to stealthily indicate the advantages and disadvantages of choosing a hired specialist or a professional web studio when ordering a service of website promotion service to the TOP.

SEO studio

Benefits:

• A full staff of IT-specialists in various fields who really know how to promote a website to the top. In the process of search engine optimization, the following are involved: head of the SEO department, project manager, web analyst; optimizer, account manager, copywriter. This guarantees efficiency and strict quality control of the work performed at all stages.
• Qualified employees. The knowledge and skills of the specialists can be tested through portfolios, cases, qualification diplomas and reviews of real clients.
• Fast data analysis and fast response. Ranking algorithms change all the time, giving preference to one or another parameter of the website. Experienced SEO specialists quickly react to changes and change the strategy for promoting the site to the TOP.
• Cost minimization. You pay the contractor company once upon signing the contract, paying the entire cost of the marketing campaign at once.

Flaws:

• Surcharge for efficiency. Since specialized SEO studios, as a rule, conduct several projects at the same time, you will have to pay extra for urgent work to promote the site to the top.
• Incomplete involvement. If the contractor company is busy, then SEOs may not have enough time to immerse themselves in your business, as they say, “head first”.

Staff member

When a company hires a full-time IT specialist, it expects that they will handle all matters related to the functioning of the website. But you need to understand that one person cannot physically replace ten workers.

Advantages:

• Efficiency. Since the staff member is always “at hand”, they can be assigned an urgent matter at any time. In this case, you will not have to pay extra for efficiency.
• Full controlь. You can see the amount of work done every day, control the budget, etc.
• Motivation management. To make the SEO specialist work better, you can set an efficiency coefficient for them, on which their salary will partially or completely depend.
• Thorough knowledge of the company's business processes. This allows you to quickly promote your site to the TOP with proper qualifications.

Flaws:

• Obvious overpayment. 3-5 salaries for a good SEO specialist for SEO promotion of a website to the top can be compared with the cost of contacting a professional IT company. Only in the company the work will be done faster and better, while the specialist will continue to work out their rate.
• "The pig in a poke". It is difficult to verify a person's qualifications and experience during employment. You will find out if they are a good specialist only after a few months of work.
• No functionality. Even a seasoned full-time SEO specialist cannot combine 3-5 specialties at the same time, otherwise it will negatively affect the quality of search engine optimization.
• Delayed promotion. This disadvantage follows from the previous one. While the staff of a SEO studio perform several tasks on the project at the same time, your specialist does everything in turn, which significantly delays the process of SEO and negatively affects the budget.

Conclusion

Based on the stated facts, it can be concluded that ordering the creation and promotion of Internet sites in an IT company is a more profitable solution in terms of time and financial costs. In addition, for less money, you get a whole staff of specialized employees who can quickly switch from task to task and find optimal marketing solutions for your project. If suddenly something goes wrong, you can always count on the protection of your rights in accordance with the concluded agreement.