A landing page is the target page to which the recipient is redirected for marketing purposes. Why is it necessary? Studies show that creating a landing on WordPress is a very popular operation, whose popularity is caused by a characteristic, very effective structure. They are well converted, that is, acquire many contacts, potential customers and sales.
The aim is to encourage the visitor to do something. They are different: leaving contact details, registering, subscribing or buying goods. Thus, the art of landing is to design a narrowly themed page to convince the recipient as much as possible to perform the planned manoeuvre.
In this article, we will introduce you to several methods of how to create a landing page on WordPress. This procedure can be performed independently, that is, not connected to your page, using different types of software and hosting. Let’s say you already have a website on WordPress. Then there are 3 main ways to use it:
I. The simplest method - if you do not have the topic of the page, you can look for the finished. It will be a blank page that can then be created by yourself using the editing tools. So if you only plan to buy a ready-made template, check the specifications whether it has this option.
II. You will have independent pages located on a different domain than the official website. Now you will have the opportunity to buy a new domain and install on it a new website on WordPress with the theme of landing. This solution takes a lot of time, but it will enhance the prestige of your company by using a brand new domain.
III. Why not use one of the available postal systems on the market? Today, most e-marketing systems have their designers and templates. In this case, you don’t even need a personal website. You can use hosting from the organization or bind the prepared Landing page to your domain. If you do not know which system to use, try testing Getresponse, which allows you to make mailings and even conduct webinars.
Let’s see how to achieve landing page creation on WordPress without any knowledge of CSS, HTML or PHP.
1. SeedProd is simple and recommended for all users. This is the best plugin in the modern market, which allows you to do without the hassle of coding. Maximized to be light, fast and most appropriate for SEO.
2. Beaver Builder has a drag function. Allows the use of ready-made standards, which are subject to change with ordinary tools.
3. Divi was developed by the Elegant Themes command. It is available as a theme with constructor support and can be used as a stand-alone constructor.
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Thus, it is reasonable to conclude: to developing a landing page is elementary because of the presence of special plugins. This makes it possible to significantly strengthen the landing function and reduce the cost of its construction.
However, high demand is not a guarantee of excellent quality. That is why it makes sense to consider the positive and negative sides of the WordPress platform.
Advantages:
WordPress is a free resource - its key advantage and, in general, the main reason for its popularity. Downloading and using templates and plugins will not cost you anything.
Easy and fast installation. Of course, this does not apply to all samples and extensions. However, if you want to make a simple website or Internet blog can ordinary user, even without special knowledge.
A huge selection of templates. There are hundreds and thousands of them, suitable for any type of online resource.
Clear interface and easy control, which is the advantage of WordPress from other free counterparts.
A wide variety of plugins allows everyone to use almost unlimited functionality for both landing and large sites.
Real system flexibility for extensions and modifications compared to other platforms that exist free of charge.
The ability to order a freelance landing page for a lower price than the studios.
Disadvantages:
Existing limitations. The potential of the Internet site is significantly limited by the selected template. To extend the functionality, it is necessary to use plugins that can slow down the website. That is why it is important to have an initial idea of what the outcome is. After all, for intricate improvements, you will need to involve real professionals in their business.
The difficulties you have to face in solving ordinary tasks. This applies mainly to working with the code. It takes a lot of time to figure it out.
Long-term experience, teamwork with broad competencies and services in many areas of marketing - all these are Studio Webmaster. We have the opportunity to prepare a comprehensive advertising campaign and landing, to work intensively on the effectiveness of the project.
Interested in how to prepare and create a landing page on WordPress? Analytics, graphic design and coding, and the development of advertising. Just contact us!
