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9 min. WordPress is considered a demanded software for the formation of pages and portals. It is impossible not to agree with this – this is the basis for about 35% of all Internet resources in the Global Web. And over the past 10 years, its market share has been growing annually.
Do you need a new resource? Developing a simple WordPress site from scratch for the best price is the right solution for users who want to get full control over their portal. Does your old website meet the growing needs of users? Want to respond to the changes brought about by the COVID-19 pandemic? Or maybe you were just going to upgrade it? In any scenario on the described software, this will turn out in the most optimal way.
You should deeply get involved into the process to fully realize which moments are the most significant and how much work you have to do. Professional services of website development on WordPress will help you to meet the planned budget and complete the design of the Internet resource on time. Practical advice is nothing more than a concise form of best practices of professionals.
Before you start collaborating with a developer, think and formulate why and for whom the online resource is intended. This should be done before you begin to state claims to the external design of the planned product.
The answers will allow you to create a strategic plan that will make a brand-new website have a real and beneficial impact on your business.
In many ways, this is the same as the formation of pages in general. As with any web design project, some elements remain in the same place. However, in the case of such a popular CMS, there are interesting support solutions and several ways of choosing that can be followed during development. When to start? Start from the planned schedule.
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Before making any decision about building a code structure or choosing media libraries, ask yourself a few basic questions.
Often from the client's point of view, this seems too much. But thanks to it and the presentation of a wider context, you can get maximum information about the various options for cooperation. And first, it would be good to understand the most important business goals of the product.
During developing a website on WP, a lot of attention is paid to the ability to edit text, add graphics, files, diagrams or videos. In this case, elements such as online payments, forms, dynamic product configurator are not so in demand. Although in online stores they are essential.
Correctly specifying the purpose of the website directs us to features that are suitable for achieving this goal. The customer may not have taken into account the information bulletin, user registration, data management or language versions. But a clear vision of intention indicates that such elements are necessary for the implementation of the tasks.
Sales. The CMS provides solutions that perfectly meet the requirements in this area. There are many ways to meet the needs of a typical online store. This also applies to a resource designed to implement services or receive requests from potential customers.
Building authority and trust. Refers to the stage of the sales funnel. The content presented in it is responsible for supporting the brand. This is important in B2B – for companies that provide their own products, especially services, in the field of "business to business".
Distribution of information. The main goal is to inform recipients and build confidence in this data, as well as in entrepreneurial activity. As well as providing the clientele with correct information about services and products. It is of great importance for non-profit organizations, local self-government bodies, state structures.
Store – active online sales are conducted, and online orders are serviced.
E-learning – online courses and training are offered, access to courses is provided.
The functions of websites are much more, they can be quite detailed. Here you can focus on certain functions. Your website may contain some or all of them.
Before anyone says that this is the designer's business, it would be good to clarify some points. It makes sense to introduce the client into the operation of designing and creating a corporate or news site on WordPress. It is necessary to learn the nuances of style and general preferences, functionality and colors, and then sharpen the web design to the right vision. Thus, it will be possible to avoid unnecessary guesses and annoying inaccuracies.
Of course, there are situations of obtaining complete freedom of vision and action. It happens when the customer has no idea what something should look like. This is where a thorough analysis of the activities and products of its competitors comes in handy. Therefore, it is possible to check industry standards and determine the goals that should be sought in this context.
The recommendations related to visual brand identification also are demanded. In most cases, this means constructing a “brand book” that describes the desired identification in several key areas:
Company logo and how to use it.
Key corporate colors for placement on the website and other media, such as business cards or advertising booklets.
Determine the fonts that you will use when developing or writing materials for your commercial company, such as an online resource, presentations and other documents.
Basic information about the brand. Find out what you are seriously focused on: education or trade?
If you can't fix some details, ask the experts to help you identify them. Then creating a site on WordPress, the advantages and disadvantages of which are known, will become a simple matter.
Make sure that within the budget purposed to the new website, you will be able to test it before you publish completely. Will there be usability testing or basic functional testing? Request UX tests to make sure your website is really useful to visitors.
In most IT agencies, this type of testing is built into the process. It's a good idea to get a basic idea of how to test these tests from the customer's perspective.
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After the tests, check whether the online site is consistent with all Google norms. There are many agencies that declare such compliance. Unfortunately, in practice, it is often absent, which directly affects the subsequent decline in Google results.
The procedure for changing an old page to a new one requires preparation, which must include a comparison of both versions. This will avoid losing traffic and reducing sales.
After performing the above steps, the design of your online resource will work relatively smoothly. This means that it's time to think about what will happen when the Internet resource is ready. Tests should show that there are no errors. If the rest of the page meets expectations, it's time to move on to the last step.
Training is useful for employees who intend to use the website and keep it up to date. Thanks to this, you will qualitatively pass the page to the team that will begin its maintenance.
Finally, we should not forget that the finished resource does not necessarily mean the end of your partnership with the agency. Some partners will be willing and able to stay with you, or at least be available to provide basic maintenance, important updates, or urgent needs (such as a server failure).
Whether you cooperate with a reliable partner on these issues or not depends on the overall budget. Either way, start planning for contingencies right now. Thus, you will be well-prepared to act quickly if the need arises.
Creating websites on WordPress has many advantages, ranging from a lower cost to a good level of security. However, this requires a meticulous step-by-step execution of the process. Thanks to the advice of qualified specialists, many risks can be avoided during or after proceedings with the fiscal authorities. Remember that the knowledge gained will always be useful in further activity.
To order this and other services, please contact Studio Webmaster. We do everything at the most qualitative level – everyone is satisfied! You can also get acquainted with the development of websites on Tilda.
