During developing a website on WP, a lot of attention is paid to the ability to edit text, add graphics, files, diagrams or videos. In this case, elements such as online payments, forms, dynamic product configurator are not so in demand. Although in online stores they are essential.
Correctly specifying the purpose of the website directs us to features that are suitable for achieving this goal. The customer may not have taken into account the information bulletin, user registration, data management or language versions. But a clear vision of intention indicates that such elements are necessary for the implementation of the tasks.
Sales. The CMS provides solutions that perfectly meet the requirements in this area. There are many ways to meet the needs of a typical online store. This also applies to a resource designed to implement services or receive requests from potential customers.
Building authority and trust. Refers to the stage of the sales funnel. The content presented in it is responsible for supporting the brand. This is important in B2B – for companies that provide their own products, especially services, in the field of "business to business".
Distribution of information. The main goal is to inform recipients and build confidence in this data, as well as in entrepreneurial activity. As well as providing the clientele with correct information about services and products. It is of great importance for non-profit organizations, local self-government bodies, state structures.
Store – active online sales are conducted, and online orders are serviced.
E-learning – online courses and training are offered, access to courses is provided.
The functions of websites are much more, they can be quite detailed. Here you can focus on certain functions. Your website may contain some or all of them.