The search engines track the actions of Internet users easily. It was noticed that the number of search queries directly depends on the cost of a product: the more expensive it is, the more often it is “googled”. For example, users search for flights, real estate and cars more often than children's toys or a computer mouse.
If a business offers products of a medium and high price category, then professional website development will help it to profitably present and sell goods more efficiently. How? Let's consider further.
A visitor gets to the portal most often thanks to advertising (contextual, media) and promotion (SEO, SMM). But these cannot guarantee that the user will make a purchase. The website itself is responsible for this - design, interface, usability. If it does not dispose of these (too contrasting colors, small fonts, low-quality photos, or just a person cannot find the order button for a long time), then success is unlikely.
When you order the developement of a professional commercial website at a web studio with extensive experience, you can be sure that you will receive a selling resource. It means:
unique design — takes into account the characteristics of the target audience and the psychology of color;
well thought-out structure — the user quickly finds what they are looking for;
high-quality content — advertising and trustworthy texts, and pictures – in large-formata and complementing the content of the pages;
pleasant user interface — everything is thought out to the smallest detail;
optimal CMS — a website content management system that fully suits your project;
beautiful code — the programming language on which the entire resource is built.
As a result, you get a ready-to-use , landing page, business card site or corporate site that will “catch” the attention of visitors, encourage them to purchase and help make it through an intuitive interface, and all because you approached a competent and professional website development.
They, as a rule, work independently and cannot complete the workload of a whole staff of diverse IT specialists in a short time. Attempts to “put everything on your own shoulders” negatively affect the quality of the website: the engine does not take into account the needs and the scale of the project, the structure is not well thought out, and instead of an individualized design you get a template solution. Such a site will definitely not be able to provide the desired level of sales and will not achieve the location of Internet users.
If you want more new clients and more profits, then you need a website created by professionals.