As we already mentioned, everything is individual and relative, so it is important to choose the right web resource for promotion. There are a number of cases where creating a one-page site is far from the best choice:
A wide range of products, rather, requires the development of an online store, because the landing page in this case would turn out to be too long and complicated.
Landing page is not suitable for all B2B markets or those with a complex product. This also includes the price. Typically, a complex product comes with a high price tag. In this case, you will not be able to play on emotions or spontaneity of the decision. Seeing a higher price, the user will think longer and more carefully whether he needs this particular product and, therefore, will look for more information that a one-page site cannot provide.
Remark! In a B2B marketplace, a landing can actually work, but it is important to define the action correctly. In this case, it would be more expedient to use not "Buy", but, for example, "Get a consultation" or "Request a call back".
As you can see, if you create and design a landing correctly, it can be a great tool for achieving specific goals. Do not forget that you can create several landing pages that meet different objectives. This will be as efficient as possible and can generate a good income.
It may seem to you that the landing page is simple and does not require much knowledge or skills, but this is not at all the case. To create a truly competent and functional landing page, you need to involve not only a developer, but also a professional designer and a good marketing specialist. The creation of such a site requires a thorough analysis of the business, niche and competent goal setting. Studio Webmaster is ready to provide you with all these experts. We have many years of experience, and our portfolio is replete with many developed sites of varying complexity. If you are interested in this article and want to know more about our services, you can contact our consultants who will be happy to answer all your questions.