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It would be logical to start our article by defining a landing page. So, a one-page or landing page is a site or page that presents information distributed in blocks. These blocks are usually located on the same page, allowing you to quickly and easily move between them. This refers to the structure, and as for the purpose, such a site was created to call users to one specific action, regardless of the nature of this. A one-page site requires a simple yet active design and a call button. The call should appear as clear and understandable as possible, only in this way, the user is more likely to perform the action you need.
First, a landing page is an effective sales tool. Landing page conversion is much higher than that of an online store dedicated to sales. It works precisely because there is a specific call, "Buy", "Order", "Subscribe". In addition, the navigation method, which allows scrolling only up and down, most often contributes to the completion of the action. The correct structure and accent design do not allow a person to be distracted by extraneous things, thereby encouraging action. This is a site that, with the help of promotion, is in the right place at the right time. Precisely because it is very effective, it is worth ordering a landing page, and its price will definitely pay off. To implement such an idea, you can choose, for example, to create a website on Bitrix.
Of course, this is not the only goal for which it is worth ordering the creation of a one-page page. Such a site provides many opportunities, because with its help you can:
Expand your target audience by encouraging subscriptions;
Present a new product or service;
Conduct marketing research and testing;
Announce an event or activity;
Test the sales channel you are interested in;
Define and focus on a specific target group of clients;
A landing can also be viewed as an addition to the main site. For example, you may have a certain product that you need to sell in a short time, and the landing page is best suited for this purpose. In addition, in this way, you can very well attract traffic. The same can be done and vice versa – from the main site, redirect traffic to landing, thus testing the new commercial offer.
Everything is individual and relative. Each business should be considered in independently. For example, if you have a small shop or a local business in general that does not need active Internet activity, then most likely you will not need a landing page. In this case, a business card site would be more suitable. But if you have a whole chain of stores, and you need to increase your target audience, then creating a landing page will be the right decision. Regardless of the type of business, whether it be B2B or B2C, an influx of potential customers or partners will always be a good thing, and it is the landing that best meet this task. However, in this case, it is important to correctly formulate the call, because B2B and B2C are businesses of different sizes, for each of which play different rules.
Newcomers to the market, with the help of a landing page, can declare themselves, and with competent promotion, in a relatively short time, they can successfully popularize their product.
Large, well-known companies, with the help of a landing, can expand their sphere of influence in the market, taking possession of another niche.
As we already mentioned, everything is individual and relative, so it is important to choose the right web resource for promotion. There are a number of cases where creating a one-page site is far from the best choice:
A wide range of products, rather, requires the development of an online store, because the landing page in this case would turn out to be too long and complicated.
Landing page is not suitable for all B2B markets or those with a complex product. This also includes the price. Typically, a complex product comes with a high price tag. In this case, you will not be able to play on emotions or spontaneity of the decision. Seeing a higher price, the user will think longer and more carefully whether he needs this particular product and, therefore, will look for more information that a one-page site cannot provide.
Remark! In a B2B marketplace, a landing can actually work, but it is important to define the action correctly. In this case, it would be more expedient to use not "Buy", but, for example, "Get a consultation" or "Request a call back".
You can't just copy a good landing page. If you want an accurate result, you need to create a landing page site from scratch, according to the specifics of your activity.
As you can see, if you create and design a landing correctly, it can be a great tool for achieving specific goals. Do not forget that you can create several landing pages that meet different objectives. This will be as efficient as possible and can generate a good income.
It may seem to you that the landing page is simple and does not require much knowledge or skills, but this is not at all the case. To create a truly competent and functional landing page, you need to involve not only a developer, but also a professional designer and a good marketing specialist. The creation of such a site requires a thorough analysis of the business, niche and competent goal setting. Studio Webmaster is ready to provide you with all these experts. We have many years of experience, and our portfolio is replete with many developed sites of varying complexity. If you are interested in this article and want to know more about our services, you can contact our consultants who will be happy to answer all your questions.
