Let's imagine that you are in a crowded market in Abkhazia. You come near a table with mandarins, and ask the seller: “ How much does it cost?”. The seller says his/her price, when you hear from behind: “Listen sweetheart, I will give it to you more cheaply, because you are close to my soul! Will you take 5 kg?”.
Approximately, something like this happens right now on the market of landing. The freelancers that work alone try to gain your sympathy, offering a cheaper price, but at the same time no one of them can propose you a complex work, that is important in the creation of a landing page.
The most common variants of situation development when create landing page with freelancers:
You ask for help a designer — he/she makes everything “beautifully”, but he/she doesn't take into account the experience of users of your potential clients.
You ask for help a person who is responsible for publicity — he/she finds the first template that is on his/her way, steals content from TOP resources (even without your knowledge) and makes some sort of landing, promising you that the traffic will pour at the speed of a mountain stream.
You ask for help a copywriter — he/she writes you good texts that are selling, but he/she arranges the blocks in a totally illogical way (the copywriter isn't a marketer), in result what does the user think: “What am I doing here?”. And yes, you will receive a template, and once again a template.
Surely, not everyone has this “fortune”. But, we look upon our users' experience when working with clients. And, the situation is the following, many clients initially try to create a site using their own powers. They ask for help the specialists that have limited knowledge, but who convince beautifully the clients in their complexity. And, when in the end you receive a cheap landing, they accept the fact that such big projects need a complex approach.
Now, let's examine in detail the typical errors in the process of work with different specialists. Because, forewarned is forearmed.