In relation to other types of websites, the creation of a landing page from a technical point of view is not difficult due to its small size. Here you need to understand that more time is spent not on the development itself, but on its design, content and ease of use. Each element of the landing page is of tremendous importance in the user's decision to take useful actions.
The presence of the following rules can guarantee you a huge amount of traffic to your landing page, namely:
Unique selling proposition. Always list only one product or service. This is the point of creating a landing page cause if you fill the page with a huge amount of options, the user's attention will be scattered and they will not be able to make a choice.
Design. Here, in principle, everything is clear. The unique and colorful design of any Internet resource always lures users and can keep them there for hours, which in turn not only gives you potential customers, but also increases the behavioral factors of the landing page ranking in search engines. Here it is necessary to highlight 2 important components of the design, these are the presence of a call to action and the concentration of attention on the necessary elements. For example, "buy" can be placed in a visible place for the user by previously highlighting it with a bright, but not very provocative color. The main thing is to not overdo it, and in most cases such moments are achieved by tests.
High quality images and videos. If you have an info product, use the Video FAQ or some good quality examples. This will inspire even more trust.
SEO content. The placement of texts should not only be pleasant for the user to read, but also comply with the rules of the search engines, in order to obtain additional organic traffic, namely, the text of the landing page should be:
Forms. This is a necessary element of any web resource where the user can enter their contact information (mail, phone number) in order to find out more detailed information or order a product.
Reviews. Placement of reviews on the landing page is necessary so that the users entering the site understand that the web resource is 'alive' and there is activity from the company's customers who discuss products and share their impressions of the purchased products. It should be borne in mind that reviews should be posted only if you are confident in the quality of your products, otherwise you may lose your audience due to low-quality products.
Bonuses. As mentioned earlier, rewarding the user for performing a useful action on the site always helps to make your audience loyal, which will certainly affect at least the site traffic. For example, you can offer a free consultation when you sign up or a gift when you buy through a landing page.
Information about the company. Users trust more the company that honestly and openly provides their contact information. You should post brief information about the activities of your company and active addresses, contact details, mails.
Still have questions on the topic? Contact the Studio Webmaster specialists and get a free qualified consultation. We have been creating landing pages for all types of businesses since 2008.