In previous articles, we have already figured out how to set up a business account in instagram on this social network: define your niche, create a USP, etc. When your account is ready, you can start promoting your profile in peace. And we'll start with free methods and step-by-step instructions for promoting on Instagram.
So, the first free way to promote on Instagram is through hashtags. They were at the forefront of the creation of the IG app. Using hashtags is very simple: just select the category that you think fits the post or image. If you have any difficulties with this, we recommend using the Instatag.ru service.
There you can find a hashtag for every taste and color, for example, for likes and subscriptions. For a change, you can combine different hashtags, enjoy!
It is difficult to assess the effectiveness of this type of promotion in the outgoing 2019. But the oldies still use it as if on a whim.
You don't need to abuse hashtags, just 5 tags (those that suit you) are enough. Recently, IG has introduced a large number of restrictions, so we recommend that you refrain from hashtagomania.
It is also worth adding that Instagram has a hashtag subscription function. This means the likelihood that more people will see your post. This method is suitable for both commercial and personal accounts.
This method of promoting Instagram consists in the fact that you invite another person to your account. For example, if you are a brand that specializes in the sale of sports nutrition, then you can invite an expert in this field. An expert can be a doctor, trainer, nutritionist. It is advisable to choose a person who already has an audience. What will happen next? An expert on your page can share their experience on any topic, write posts, write down stories, having previously informed their audience, they say, between this and that period of a time, look for me on this page.
If you have a personal blog, then this simplifies the task somewhat, since you can also act as an expert on someone else's page. In other words, it will represent a temporary exchange of pages. And an audience exchange. It remotely resembles a mutual PR, to which we move onto next.
This is another way to promote Instagram for free. Quid pro quo, so to speak. To carry out mutual PR, you need to find an account with a similar target audience and start to agree. Next, you tell in a post or in Stories (depending on which broadcast format you like best or following an agreement) about a particular profile. In turn, your ally does the same on their page. This method is relevant for personal blogs and blogs with a small audience. With the MPR, you can grow your audience faster.
Large brands often use UGC (User-generated Content) for promotion. A striking example is Starbucks: a world-famous coffee chain often publishes posts on its page or in stories of people who have tagged a Starbucks account in their photos. Thus, people advertise the coffee shop. We suggest using this technique in reverse. If you're an aspiring blogger, run your page as if you are already collaborating with major brands. Tag famous accounts on your posts!
There is a great chance that the brand will notice you and repost to its page! And if it doesn't, your post will be in the "Tagged" tab:
Don't underestimate this truly powerful force! Geolocation is one of the ways to better understand your target audience, namely, where it is located. Accordingly, using geolocation, you can raise your publication to the TOP.
Next, we'll take a closer look at paid ways to promote on Instagram.
What allows us to make a target?
Choose gender and age. You determine who exactly the ad will be shown to: men, women, or both. Choose an age range depending on who your target audience is. For example, women of 18-35 years old.
Choose a location. Let's say you are manufacturing dental cleaning powder in Taraclia, but the cost is too high for your region. Then you decide to sell your product online and send it through post. In this case, targeted advertising is better for you than ever. Indicate the location of "Chisinau" or any other city where your target audience lives.
Choose an audience based on interests and behaviors. For example, let's take the aforementioned case of selling powder online. What to indicate when choosing interests? Beauty, health. Above average income. Decent behavior (just kidding!).
Targeting allows you to pinpoint the “pain” of your audience and offer a solution. It serves as a kind of bridge of trust between customers and the brand.
Blogging ads beckon with their simplicity. Finding a good blogger isn't that hard. There are many services for finding the right influencer. For example, epicstars.com. The site allows you to quickly find “the one” for any budget, in any geolocation and with any blog topic.
You can also find a blogger “manually” or in various Telegram chats. One of the largest such chats is Инсталогия, which was created by Alexandra Mitroshina, a well-known blogger with a million f. On Instagram, you can place an advertisement or look at the blog database to see who is right for you. Also in the chat you can find the "black list". We strongly recommend that you familiarize yourself with it in advance so as not to become a victim of divorce.
If you are seriously thinking about promoting on Instagram with the help of influencers, then you should be aware of the existence of several major pitfalls in this advertising field:
Bloggers often miss deadlines.
Blogger managers do not interact well with the bloggers themselves, their work is often not coordinated.
A blogger may not advertise and cdancel it. And the money won’t be returned.
“Advice: when negotiating with a blogger about advertising, do not pay the entire amount in full”
This method of promotion is very popular. Yes, thanks to marathons and giveaways, you can quickly build an audience. There is only one BUT: take into account the fact that after the end of this "event" people will begin to unsubscribe from you en masse, in batches. Instagram is a very sensible guy, it reacts to all interactions. Having tracked your unsubscriptions, it will throw you to such a bottom, pushing off from which will become a difficult task. But there is still a chance that some of the people will stay with you!
Try, combine, experiment! There is no one-size-fits-all way to make your Instagram account popular and in demand. Yes, you may not hit the bull's-eye the first time you set up targeting. But you will definitely determine your target audience from the second or third attempt.
Do not neglect the free promotion methods: if you do not need to pay for them, this does not mean that they do not work. With every hashtag, guest post, brand tag, your account will become more popular every day.