To effectively convey information, it is not enough just to make notes in the comments of other groups that your company is selling “a such and such” product. To be heard, understood and interested in, you need to correctly present your message to Internet users.
First of all, you need to study the needs and expectations of the target audience, and then choose the most suitable social platforms for promotion. Your company's pages can be created in all social networks, but the emphasis should be on those that turned out to be the most promising according to the results of the analysis.
In them, the specialist develops the brand community, and also looks for thematic platforms for communication with the audience (forums, blogs, groups). The SMM specialist draws up a publication calendar (content plan), where they note the announcements of posts, describes their content. Here are some ideas for making your content diverse, interesting, and interactive:
Real photos of the product, office, employees of the organization;
Polls to identify the interests of the audience, demand for products;
Contests, sweepstakes, when you need to quickly raise interest in the activities of the organization;
Infographics showing success (especially relevant for the IT sphere), survey results, up-to-date global statistics on your business niche;
Product videos, time-lapses;
Live broadcasts for live communication with the target audience, increasing authority.
All of these types of content can be created and successfully promoted on different social media platforms - Facebook, Instagram, Telegram, VK, etc. Crowd marketing is also often used.
We should also mention situational content: it is almost impossible to plan it, so you need to be on the alert all the time and, if the opportunity arises, put viral potential in your publications - popular memes, hashtags, videos, etc.