6 min. How to sell products and services on Instagram? In recent years, there has been a significant increase of online shopping not only thanks to online stores or e-commerce services such as Allegro, AliExpress or eBay. Not so long ago, a new platform for online sales appeared, concretely, the Instagram Shopping function.
This option allows consumers to shop in just 3 clicks. The process is so simple that about 130 million transactions are made on Instagram every month!
Service has been owned by Facebook (for some time now – Meta) since 2012. This means that you must have a Facebook business account as well as a Business Instagram account to be able to sell your content on Instagram.
This feature allows businesses and e-commerce brands to create online stores on a given social network.
Thanks to this, companies can mark their own products in certain messages so that users can easily find out what the company offers, and if necessary, quickly purchase the product.
When the user clicks on the product from a certain post marked in the photo, a separate window appears with detailed information about the offer.
Next, web users can add the product to the cart, place an order, and then continue browsing Instagram.
Image search is one of the latest trends in digital marketing. And the described web platform is just one of those that you can use.
Want to shop here? Then you must comply with the trading rules set by the Internet giant.
Let’s list the goods prohibited for sale:
Tobacco products.
Weapons, ammunition or explosive products.
Animals.
Alcohol.
Medical products and health products.
In the near future, it will remain a highly developed social digital channel in the form of communication and as an advertising Internet platform;
Facebook ads can be placed on Instagram. Creating a selling Instagram is profitable –advertising will be very effective in all possible aspects;
Facebook has recently started posting Instagram web posts in the news feed. This fact suggests that the latter is an integral part of marketing the former and is likely to be a growth factor in the future;
Remember the first Facebook pages? Some smart businessmen used to invest there, and now they have the top lines in the ranking of activity in Moldova. Instagram is an evolving network with the giant Meta behind it – the investment is worth it;
At the moment, business profile and advertising support comes at pretty good prices. You'll notice that certain digital agencies are already incorporating it into their Facebook marketing initiatives. New customers should be connected immediately or as early as possible. The nice thing is that you can post an excellent creative (a photo or video prepared for Facebook and at the same time for publication on Instagram) on both social networks, if you know how to prepare it;
At the moment, Social Media Marketing, business profile and advertising support comes at pretty good prices. You'll notice that certain digital agencies are already incorporating it into their Facebook marketing initiatives. New customers should be connected immediately or as soon as possible. The nice thing is that you can post an excellent creative content (a photo or video prepared for Facebook and at the same time for publication on Instagram) on both social networks, if you know how to prepare it.
Instagram is designed for visual communication. So, it means that personal brand is a visual culture that you want to demonstrate to the world. A strategic and trade structure will be required. It has its own special formats and features, algorithm and metrics, but the most important thing to know is that it is much freer and lighter to handle as an online platform. Facebook, because of its huge usability, is already a super-complex platform with daily changes. Instagram is a bit like Facebook as it used to be – few tools, nothing superfluous and a huge flow of information.
Today, the service is managed through a mobile application. There is also a version for desktop computers, but it is as simple as possible and with reduced functionality.
There are 3 types of accounts – business profile, personal profile and recently was added the creator profile on Instagram. The good news is that you can easily watch and control all of them at the same time through the mobile application.
Hashtags – the more tags you use, the better. According to research, more than 11 hashtags can lead to an increase in your audience.
Links do not work, i.e., if you add a link to your internet post, it will not be clickable. The Internet service is clearly aimed at not being distracted, for example, by links. It's great to make smm advertising here because there's a big active call-to-action button here. This is good for promoting hashtags. After all, they, as well as usernames, are the main elements in the text of messages.
You see almost anything from anyone and easily accumulate involved people and followers.
You can quickly, in unlimited quantities upload photos and videos via your mobile device, which makes easy the process of sharing.
There are no specialized business tools for more targeted management of business accounts. For example, you can't schedule posts, there are a lot of basic statistics, etc.
There are almost no Social Plugins. There are actually a number of icons – at this point in time.
You can use stories – visual content that is "enclosed" in a mini-series. For the most popular profiles, you can add active links.
Do you need support in creating and/or maintaining a business Instagram account? It's time to contact Studio Webmaster!
(1).jpg)
