This kind of social media marketing doesn't work because people are much smarter than many SMM specialists think. As soon as users begin to feel disdainful, see an abundance of advertisements in private messages, ignore opinions, leave stupid memes in on your page, they dramatically change the vector of their attitude towards the company.
Another side effect of dishonest social media marketing is negatively affecting the ranking of the main website in search results:
Bots posting fake links lead to high bounce rates.
Low-quality content that doesn't fit the purpose of the page will reduce the average time on the site.
Email spam is a source of inappropriate traffic and a drop in conversion rates.
Spam comments on an entertaining post on an uncharacteristic page for this, annoy users and negatively impact the brand's reputation. If you also attach a link to the main resource, then you are guaranteed a negative impact on the behavioral ranking factors.
If you want to order a SMM promotion, that will really benefit your business, then thoroughly study the contractor before concluding a contract: ask for examples of work, cases, “google” reviews of other clients. If nothing is doubtfull, start collaborating. Do not forget to request a content plan to control the frequency and topic of publications.
In one of the following articles, we will tell you how white-hat SMM differs from the black one, and what you really need to do for an honest and effective social media marketing.