The "cauldron" of ideas
Effective social media marketing is not complete without a "cauldron" of ideas - a place where you write down all the best ideas (spontaneous ones and not so). Notepad, Excel file, Word, a smartphone application- it doesn't matter in what format, the main thing is to write it down. Then, re-reading this storehouse of ideas before preparing the next publication, you will surely find a successful content solution and will be able to implement it without any outside help.
In order for the “cauldron” to fill up faster and easier, it is necessary to actively form a cultural and professional background:
Subscribe to authoritative blogs based on your topic, read and read again.
Study your target audience (who subscribes to the page or leaves comments): what they like, what they write on their pages, what do they repost.
Communicate with experts, listen to their opinion more.
Watch the news based on your goal’s direction: what current events are happening, what's new.
Take as much as possible from the internet. A good idea can come spontaneously, for example, as a reaction to the news you hear.
As the “cauldron” fills up, start filtering your “brilliant” ideas: analyze which ones may be of interest to the target audiences, and which are better left for another project.
This is one of the easy ways to make content 100% engaging for your subscribers. Identify and collect keywords that interest your audience the most and use them as topics for your posts. For example, this can be done using the Yandex word selection service.
Just don't overdo it with SEO copywriting, your copy should remain logical, interesting and useful. Always think about your target audience.
Conduct surveys on your pages, and based on the results, identify the interests and preferences of your target audience. Also, statistics from social networks can be a source of inspiration. From time to time, you can draw ideas from reputable bloggers and industry publications.