Content on social networks inspires trust among users if it is engaging, interesting and distributed organically (through reposts, comments). With the help of SMM, you can reach out to your audience and convey the information you need to them. Let's list the main opportunities for promoting groups on social networks.
Drawing attention to your products/services
Do you have a sales offer? Grab attention and build a customer base. Social media is the optimal medium for this. Setting up a page on FB, VK, Twitter or Instagram and promoting it will be incomparably cheaper than advertising in the media (on television or radio). In addition, the audience of social networks significantly outnumbered the television audience.
“The entertaining nature of social media is great for bringing a new product on the market or rehabilitating an old one with updated properties/characteristics
Expanding the audience reach
Social media is an international audience. You use only one promotion channel and at the same time cover the maximum range of potential customers. This is the most profitable option for small and medium businesses with limited advertising budgets.
There are a number of niches that are not tied to a specific region. As a rule, these are related to information technology, distance learning, online courses, etc. For example, companies engaged in Internet marketing, through the process of website development can find customers all over the world. They are interested in entering the markets of other countries, where their services are more highly paid.
Brand reputation management
For many consumers, the deciding factor in buying is the recommendations of other customers, especially if they are famous personalities. According to research by McKinsey, expert recommendations can generate brand awareness up to 30 times more effectively than traditional online advertising. But if you post a positive review or recommendation on your website, then it will be seen by several times fewer potential buyers than if you spread this information through social networks.
“Expert opinion — is a powerful tool for building a reputation and removing objections (doubts) of the target audience regarding the quality of the goods/services provided.”.
Growth in the main website traffic
A high position in search results is good, but traffic resulted from the search engine is not all the potential customers that can be attracted to a website via Internet.
Thanks to the power of words, you can tell about a product or service in such a way that the user will definitely want to go to the main web resource and find out the details. If your site is truly capable of selling, then more traffic will inevitably lead to higher profits.
If you manufacture and sell a wide range of products, you probably have "hot" products. But not always what customers buy is the same as what they want to buy.
When promoting groups on social networks, you can conduct all sorts of polls and discussions, and find out what your target audience is most interested in. Knowing the demand allows you to timely adjust the pricing policy and offer on the most favorable terms what the target audience wants. This is a sure way to grow your profits and your popularity.
Although social networks are not usually considered a platform for the sale of goods and services, they are often used for these purposes, observing the relevance and the correct presentation. With your own promoted group on social media, you can advertise new products, quote prices, give features, and describe benefits. This channel is successfully used by online stores, receiving applications not only from the main site, but also through social networks.
Maximum return on advertising costs
SMM promotion on the social networks Tik Tok, Facebook, Instagram and others is based on business goals, promotion strategy and performance indicators (KPI). Together, this allows you to create the most customer-oriented content plan and use the best advertising mechanisms.
“As a result, you can see how much each new subscriber, lead, customer costs you, and you can evaluate the effectiveness of the promotion on a number of metrics.”